Attract recruits. Eagle Home Mortgage is rapidly expanding and wanted to create a “sizzle reel” to attract new hires. The company wanted the video to be high-energy and showcase its fun and exciting work environment.
Imaginative video. The Avalaunch creative team began with the ideation and produced the concept of creating a powerful sizzle reel to depict Eagle’s work, awards and mission. We used a creative, high-energy style for this video to capture the millennial audience Eagle was aiming to reach.
Sizzling asset: Avalaunch provided an entertaining sizzle reel that has become a major asset used by Eagle Home Mortgage in recruiting.
The video has been placed on the homepage of their recruiting site (www.suceedateagle.com) and is used in all new-hire efforts. Recent recruits have commented on how much of an attention grabber the video was when they were considering a career change.