Thought leadership. Workfront was looking to expand their brand and solidify themselves as the thought leaders in the project management software industry. Their goal was to produce content that would be shared socially, linked to regularly and posted by top-tier publications.
Leverage visual content. The Avalaunch and Workfront teams work together to brainstorm ideas that communicate new and engaging ideas. The Avalaunch team then conducts research around the ideas and creates compelling visuals to tell the story. Once the content is created, the Avalaunch team works to distribute the content through top-tier publishers and social media.
Top-tier engagement. With their continual investment in great shareable content, Workfront has established themselves as one of the top producers of data driven, visual content. They have created a content library to showcase their assets athttp://www.workfront.com/enterprise/resources/. As a result of their quality content and engaging visuals, many top-tier publications such as Inc., Forbes, CMO.com, Business Insider and others have sourced, shared and published articles around their content.
Extra Links:
http://www.inc.com/issie-lapowsky/5-creativity-myths-debunked.com.html
http://www.inc.com/geoffrey-james/how-to-win-the-game-of-phones-infographic.html
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