Category Archives: Content Marketing

Get Siri’ous About Yelp

I will be diving deeper into Siri Optimization during my SMX East 2012 Local U presentation in a little less than two weeks from now on October 1st, but here is something to think about.  With the new iOS 6, Siri and Yelp are about as integrated as you can get.  Yelp was all giddy […]

Common Content Marketing Myths and Crazy Yeti Sightings

As a business person or marketing professional you hear a lot about how social media strategies are changing the word-of-mouth advertising game and how “effective SEO” has really gone back to its white-hat, content marketing roots. Despite all of the chatter, many companies fail to buy in to using content marketing because they either 1) […]

Maybe I’m Just Stupid, but What’s Content Marketing?

This is a question I get asked on a pretty regular basis (minus the maybe I’m just stupid part), and I often find myself thinking, “how can this person not know what content marketing is”?  So, I’ve taken it upon myself to write a beginner’s guide to content marketing. So, what is content marketing? I […]

It’s a Good Time To Be In Pay Per Click

When I was a junior in college I came to a crossroad that ultimately shaped my career. I had been offered an internship at Publicis, a traditional ad agency that is well known, and I accepted about 7 months before I was going to start. However, between accepting the internship and starting it I was […]

Killer Competitive Research – Going Beyond Back Links and SpyFu

I got asked a lot of great questions at Pubcon after my Competitive Intelligence session a while back, so I wanted to take some time and answer a lot of those questions here.  If anyone else had questions that were not answered, or I just forgot (in my defense there were A LOT of questions) […]

Google Places Gets A New SERP And Yelp Continues To Win

Yes we all know by now that Google Places has a new look for their SERPs (one which I really dig by the way) but I want to talk about who I still think comes out the winner in all this – Yelp.  If you remember, Yelp fought hard to get themselves removed from the “reviews” […]

Google Places vs Yelp Who Will Win?

Let me give you a little perspective.   Lets go back to the real reason Yelp has been mad at Google for all these years.  It comes down to something very simple:  Google has been ripping off Yelp reviews.  When people are browsing Google and do a local search, then go into a Places page, […]