Several months ago I read a great article that discussed the similarities between high school popularity and SEO. Although some of us might have to reach deep into our memory bank, using basic old-school lessons can help us understand the future of SEO. It’s happened to all of us –junior high, high school, maybe even […]
We at Avalaunch Media know the importance of visual content and its place in the marketing mix. We live and breath content marketing. Infographics have become powerful tools for brands looking to communicate data, facts and even value propositions in a more digestible way. Say you’ve had an amazing infographic created. Now how do you […]
Experts say Less Information is Better When it comes to pitch decks, skip the fluff and pack a punch. You need to include enough information to generate interest, but not so much that you send your audience to sleep. Here is how you can run with “quality over quantity” and unlock the formula for a […]
As a graphic designer focused on infographics, I am mildly obsessed with icons. An effective icon should replace a word or phrase. Icons used together are a succinct way to tell a story. Visual language using icons is simple, clean, and easy to understand. When used properly, an icon system can negate the need for […]
So you’ve invested in that eye-popping infographic, topical blog or white paper and it’s been picked up in the press. Now what? Sit back and wait for widespread exposure and an influx of traffic? The fact is, further exposure may only be as good as the follow-up PR marketing you carry out. Simply “uploading and […]
Creating an effective presentation is critical for modern-day business. With the vast amount of information available at our fingertips it is getting harder and harder to keep a person engaged and dialed in, especially to a boring presentation. Here at Avalaunch we understand that presentations are a necessity for business and they can be effective […]
Here we are at the start of a New Year and you know what that means! It’s time to start some New Years resolutions. Many of you will make resolutions to stay in contact with old friends, spend more time with family, or the ever popular getting in shape. While you are working on those […]
We’ve all heard the saying that a picture is worth a thousand words. It has never been more true for content marketing. What the picture represents in digital marketing is a thousand words of successful conversion-focused content. With the ability to upload photos and create visual images for the web, audiences are turning to visual […]
Here at Avalaunch Media we value the principle of giving back and championing good causes. We recently started a new initiative. Every year employees present a cause that is meaningful to them and how Avalaunch might be able to help out. Then our team votes on the charity or organization. Once we select someone, we work with […]
I recently spotted a local beauty salon called Wild Style Salon that is doing a great job with their offline social media marketing. They are on Facebook, Instagram and Pinterest. Many small businesses get overwhelmed thinking of how to market their business on social sites and keep up with the demand to post regularly. Retail stores […]
