Category Archives: Content Marketing

Growing Your Brand With Pinterest – My SearchFest 2013 Presentation

First of all, SearchFest 2013 was an amazing event.  If you have never been to one, (this was my first) I HIGHLY recommend going.  The venue was fantastic and the content was even better.  I have never been to Portland before, and it what a great town it was!  I even got to try some […]

4 Tips for Top-Notch Infographics

Last Thursday, I had a great lunch with a few of the digital marketing stars over at Xango. Much of our conversation centered around effectively utilizing infographics. Later that afternoon, I realized we had touched on four of my favorite techniques for producing top-notch infographics and thought I’d share them with inquiring minds everywhere — 1. […]

7 Tips for Creatures of Habit to Find Creativity

I have surprisingly clear memories of the first time I saw the original Planet of the Apes.  I was sick, home from school, and looking for something to watch on cable.  I am sure that I chose Planet of the Apes just because I liked to watch Animal-Planet-type shows, and I probably thought I knew […]

Get Siri’ous About Yelp

I will be diving deeper into Siri Optimization during my SMX East 2012 Local U presentation in a little less than two weeks from now on October 1st, but here is something to think about.  With the new iOS 6, Siri and Yelp are about as integrated as you can get.  Yelp was all giddy […]

Common Content Marketing Myths and Crazy Yeti Sightings

As a business person or marketing professional you hear a lot about how social media strategies are changing the word-of-mouth advertising game and how “effective SEO” has really gone back to its white-hat, content marketing roots. Despite all of the chatter, many companies fail to buy in to using content marketing because they either 1) […]

Maybe I’m Just Stupid, but What’s Content Marketing?

This is a question I get asked on a pretty regular basis (minus the maybe I’m just stupid part), and I often find myself thinking, “how can this person not know what content marketing is”?  So, I’ve taken it upon myself to write a beginner’s guide to content marketing. So, what is content marketing? I […]

It’s a Good Time To Be In Pay Per Click

When I was a junior in college I came to a crossroad that ultimately shaped my career. I had been offered an internship at Publicis, a traditional ad agency that is well known, and I accepted about 7 months before I was going to start. However, between accepting the internship and starting it I was […]

Killer Competitive Research – Going Beyond Back Links and SpyFu

I got asked a lot of great questions at Pubcon after my Competitive Intelligence session a while back, so I wanted to take some time and answer a lot of those questions here.  If anyone else had questions that were not answered, or I just forgot (in my defense there were A LOT of questions) […]

Google Places Gets A New SERP And Yelp Continues To Win

Yes we all know by now that Google Places has a new look for their SERPs (one which I really dig by the way) but I want to talk about who I still think comes out the winner in all this – Yelp.  If you remember, Yelp fought hard to get themselves removed from the “reviews” […]