Yelp is changing their website, they no longer have a review filter!!! Okay, before I get hate mail about false headlines, they are no longer calling it a review filter. It is now the “Recommendation Software“. And honestly, this new “Recommendation Software” is as much of a let down as my header. But before this […]
This was my first year at PubCon (an internet marketing and social media conference), though several of our team are regular speakers. Matt Siltala is a bit of a PubCon celeb (he’s famous for his beard and seo/social street cred). Here’s the team in Vegas. I went to most of the PR-related sessions, most of […]
Marketing impact is difficult to measure. No, it’s not, if you’re in digital marketing where nearly everything is tracked, measured, and optimized. However, that mantra is oft repeated to this day. Most recently an article (http://linkd.in/14Yrg5k) on LinkedIn was the latest to argue this. One line stood out: 3) Marketing Impact is often hard to […]
The survivors of the great depression have a powerful lesson to teach the marketers of today. A prominent battle cry that came out of this era was “Use it up, wear it out, make it due, or do without”. And never has the saying, “you have to milk a dollar out of a dime” been […]
First of all, SearchFest 2013 was an amazing event. If you have never been to one, (this was my first) I HIGHLY recommend going. The venue was fantastic and the content was even better. I have never been to Portland before, and it what a great town it was! I even got to try some […]
Last Thursday, I had a great lunch with a few of the digital marketing stars over at Xango. Much of our conversation centered around effectively utilizing infographics. Later that afternoon, I realized we had touched on four of my favorite techniques for producing top-notch infographics and thought I’d share them with inquiring minds everywhere — 1. […]
I have surprisingly clear memories of the first time I saw the original Planet of the Apes. I was sick, home from school, and looking for something to watch on cable. I am sure that I chose Planet of the Apes just because I liked to watch Animal-Planet-type shows, and I probably thought I knew […]
I will be diving deeper into Siri Optimization during my SMX East 2012 Local U presentation in a little less than two weeks from now on October 1st, but here is something to think about. With the new iOS 6, Siri and Yelp are about as integrated as you can get. Yelp was all giddy […]
As a business person or marketing professional you hear a lot about how social media strategies are changing the word-of-mouth advertising game and how “effective SEO” has really gone back to its white-hat, content marketing roots. Despite all of the chatter, many companies fail to buy in to using content marketing because they either 1) […]
This is a question I get asked on a pretty regular basis (minus the maybe I’m just stupid part), and I often find myself thinking, “how can this person not know what content marketing is”? So, I’ve taken it upon myself to write a beginner’s guide to content marketing. So, what is content marketing? I […]
