When I was a junior in college I came to a crossroad that ultimately shaped my career. I had been offered an internship at Publicis, a traditional ad agency that is well known, and I accepted about 7 months before I was going to start. However, between accepting the internship and starting it I was […]
Category Archives: Content Marketing
I got asked a lot of great questions at Pubcon after my Competitive Intelligence session a while back, so I wanted to take some time and answer a lot of those questions here. If anyone else had questions that were not answered, or I just forgot (in my defense there were A LOT of questions) […]
Yes we all know by now that Google Places has a new look for their SERPs (one which I really dig by the way) but I want to talk about who I still think comes out the winner in all this – Yelp. If you remember, Yelp fought hard to get themselves removed from the “reviews” […]
Let me give you a little perspective. Lets go back to the real reason Yelp has been mad at Google for all these years. It comes down to something very simple: Google has been ripping off Yelp reviews. When people are browsing Google and do a local search, then go into a Places page, […]
*this is a sarcastic post rant. I have been watching a local businesses do things all wrong on Yelp over the past year and can’t take it anymore. I really wanna help these guys out, and maybe educate them on how to do a better job when spamming Yelp. So here goes…. The Culprit: On […]
I had an awesome conversion with one of the highest rated locksmiths in New York City on Yelp the other day about getting reviews, and not just reviews, but getting GOOD Yelp reviews & lots of them. I wanted to break it down into a Q&A in prep for my session at SMX West – […]
I mostly use the mobile version of Yelp (except when publishing my reviews – gripe gripe) but noticed something I thought was cool, that will probably get Yelp more reviews (at least out of me). Again, I am not sure how long this has been like this, (but I just noticed it), but it shows […]
Pretty sweet graphic put out by the fellas over at Authority Labs today. It shows the billion dollar reach of Demand Media. Pretty impressive graphic, but even more impressive numbers. Check it out! From the AuthorityLabs blog
I have been asked this question by more than 1000 different business owners (at least) over the last several years, and I am finally ready to talk (post) about it (and attempt to give my answer). It is probably one of the most annoying and frustrating questions that anyone could ever ask me. It is […]