Category Archives: Content Marketing

It’s a Good Time To Be In Pay Per Click

When I was a junior in college I came to a crossroad that ultimately shaped my career. I had been offered an internship at Publicis, a traditional ad agency that is well known, and I accepted about 7 months before I was going to start. However, between accepting the internship and starting it I was […]

Killer Competitive Research – Going Beyond Back Links and SpyFu

I got asked a lot of great questions at Pubcon after my Competitive Intelligence session a while back, so I wanted to take some time and answer a lot of those questions here.  If anyone else had questions that were not answered, or I just forgot (in my defense there were A LOT of questions) […]

Google Places Gets A New SERP And Yelp Continues To Win

Yes we all know by now that Google Places has a new look for their SERPs (one which I really dig by the way) but I want to talk about who I still think comes out the winner in all this – Yelp.  If you remember, Yelp fought hard to get themselves removed from the “reviews” […]

Google Places vs Yelp Who Will Win?

Let me give you a little perspective.   Lets go back to the real reason Yelp has been mad at Google for all these years.  It comes down to something very simple:  Google has been ripping off Yelp reviews.  When people are browsing Google and do a local search, then go into a Places page, […]

What Is The Best Way To Learn Internet Marketing?

I have been asked this question by more than 1000 different business owners (at least) over the last several years, and I am finally ready to talk (post) about it (and attempt to give my answer).  It is probably one of the most annoying and frustrating questions that anyone could ever ask me.  It is […]