Category Archives: Design

Five Lessons in Successful Rebranding

What’s in a name?  Nothing that can’t be changed. Almost daily, companies shed old identities in place of newer distinctions.  Rebranding, however,  isn’t always as drastic as a new name, logo, and tagline, it may simply involve updating a logo, changing a tagline, or highlighting a new offering to customers. Rebranding company identity is a […]

$70k in New Business from one Press Release?

I had a dream conversation with a new client today. I often don’t hear the results of my client’s success or lack thereof. To be honest I didn’t expect this one. The business owner lives out of the country. When we announced programming classes he held in the US. I knew that he didn’t get […]

Branding Your Website Made Simple

When building a new website, or rebuilding an old website, you’ll want to try and establish your brand so that you can be identified as unique in your market.  Doing this is not always easy, and depending on your market it can be very difficult.  Whenever I’m involved in a build or brand project I […]

Be more than just a “me too” – Be like Mike. Michael Andrew that is.

Who is Michael Andrew you ask? The self proclaimed “maven” has a passion for passing his expertise on to others, and Michael has a lot of areas of expertise. Michael’s resume snapshot looks something like this: College football player MBA A discertation short from a PhD in Genetics Renowned wedding photographer Video professor The reason […]