Category Archives: Industry News

Twitter Promos Going Good or Bad

The other day I was sitting in a meeting with a group of friends. We were discussing Twitter and how it could be used to run promotions on the internet. This meeting included myself, Andrew, and a number of other well established business owners and marketing consultants. This discussion prompted the following blog post. A […]

Great Advice For Those New To Speaking Gigs

My good friend and business blogger Janet, aka Newspapergrl – who runs the blog over at Orange Soda, as well as her own gave me a challenge several years ago to speak at industry conferences.  I have always been very comfortable just sitting back in my home office and taking care of my clients and […]

Developments in privacy law: Does your business have a legal obligation to encrypt sensitive personal information?

Fast forward one year from now and imagine that one of your employees has just returned from a successful business trip to Boston. Actually, the employee killed it and he is coming home with a lot of new customer names and corresponding credit card numbers! The employee comes into the office Monday morning and reports, […]

Increasing Your Productivity – SMX Live Blogging

Thomas Schmitz When it comes to whether you should use SEO tools you must consider both the good and the bad – like every other choice in life. Tools are good for gathering data. However, tools can be expensive, produce inherent errors, and have many limitations. Scripts are tools that you create. Save time. Save […]

SMX Session Notes: Up Close With Google AdWords Quality Score

Up Close With Google AdWords Quality Score – Google’s quality score remains a mystery to many marketers, plus Google keeps changing when and how it is used. This session takes a fresh look at the current state of quality score, how it is implemented and tips on using it to your advantage Moderator: Matt Van […]

SMX Session Notes: Tapping Into Image Search

Tapping Into Image Search – Images aren’t just worth a thousands words. They could be worth thousands of visitors! This session looks at ways to turn your images into traffic, with a special look at Flickr. Moderator: Matt McGee, Assignment Editor, Search Engine Land Speakers: Eric Enge, President, Stone Temple Consulting Corporation Kaushal Kurapati, Director […]

SMX Panel – What is new in social media?

Brent Csutoras: What has changed with existing platforms? Reddit. In the last 6 months they have released sub reddits. These are like categories. If you are not logged into Reddit the frontpage will automatically show you the top 10 reddits at any given time. Please note which categories are appearing on the homepage when people […]

SMX West Session Notes: Legally Speaking

Follow me on Twitter for micro updates: @atraine. Legally Speaking: Recent Legal News About Search – What’s up with legal issues and search engines? That’s what this session is about – filling you in on the always changing developments. From click fraud to copyright to privacy, this session will hit all the major areas that […]

SMX West Session Notes: Search & Reputation Management

Search & Reputation Management – What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? Depending on the situation, there are a range of tactics that may help. This session explores the issue. Moderator: Barry Smyth, Director, Search Strategies Speakers: Chris […]