Category Archives: Industry News

Pinterest Marketing Demystified at SocialPro Seattle

As the go-­to place for people to find lifestyle inspirations, Pinterest is too important a social advertising site to be ignored. But with so many advertising options and tactics available, which one will give the most bang for your buck? If you’re wondering how to get the most out of Pinterest, the upcoming SocialPro Conference […]

Resist the Urge for Pitch-Slide Overkill

Experts say Less Information is Better When it comes to pitch decks, skip the fluff and pack a punch. You need to include enough information to generate interest, but not so much that you send your audience to sleep. Here is how you can run with “quality over quantity” and unlock the formula for a […]

Jump Start Your PPC Ad Copy Testing

If you’ve managed multiple PPC accounts you understand how difficult it can be to be creative in your ad copy and turn the CTR (and CPA) needle! I’ve been in that boat many times and for the last few days have been compiling strategies and tactics to avoid this in preparation for an upcoming webinar […]

No Right Hand Side Ads Resource

When significant changes in the PPC world have happened I’ve created resources to keep track of the announcements, opinions and results. Think Enhanced Campaigns and Adwords (Not Provided). The recent change that the right side ads on Adwords would be discontinued feels like one of those significant industry moments. So, to keep track of the impact […]

State of Search & Social Pro Conference Recap

Last week was a busy one for me.  I had the pleasure of speaking at two conferences, State of Search in Dallas and Social Pro in Las Vegas!  Both conferences were amazing, and I did a little video recap of them, and below are links to pictures and my slide decks from the event.  Both […]

Avalaunch Media Celebrates being #42 Fastest Growing Utah Company

Utah has earned the nickname “Silicon Slopes” because of the impressive growth of companies in the technology and life sciences sector. Business is booming in Utah and yesterday the 100 fastest growing companies were presented by the MountainWest Capital Network (MWCN). The Avalaunch Media team was honored to be named #42 on this list!! Naturally, we had […]

MNSearch Event Recap on Visual Content Marketing

Recently, I had the opportunity to present on Visual content marketing over at the MNSearch monthly event as their featured monthly guest speaker, and it was awesome. What a great group of digital marketers they got there (Thanks to all who braved the weather and came out). Props to my friend Lee Odden for coming […]

It’s never too late to be a presentation rockstar

Creating an effective presentation is critical for modern-day business. With the vast amount of information available at our fingertips it is getting harder and harder to keep a person engaged and dialed in, especially to a boring presentation. Here at Avalaunch we understand that presentations are a necessity for business and they can be effective […]

18 Pubcon Takeaways from the Experts

If you missed Pubcon earlier this month then I feel bad for you son. You got 99 problems but finding out what happened there isn’t one. That’s because 9 experts agreed to share their top two insights from Pubcon! That’s right, one epic post with all the best of Pubcon material. If you want more […]