How often do you take a step back and look at your daily habits? How often do you get a peak into the daily habits of some of the brightest PPC experts out there?! Well, I was curious what other PPC experts do that make them so successful so I asked them a simple question… what is […]
Category Archives: Industry News
I started my PPC career in a poorly lit, musty basement in Rexburg, Idaho. I was a student at Brigham Young University-Idaho and Stu Draper took a chance on a kid that knew nothing, but was hungry to learn and make a name for himself. We were happy to have our own space—which happened to […]
Instagram last week made a huge splash in the social media world by announcing its new Instagram Stories feature. If you haven’t been closely following up-and-coming social media or haven’t been on Snapchat, you will be totally confused about what the heck “stories” even are. A “story,” an online term originally coined by Snapchat, is […]
As the go-to place for people to find lifestyle inspirations, Pinterest is too important a social advertising site to be ignored. But with so many advertising options and tactics available, which one will give the most bang for your buck? If you’re wondering how to get the most out of Pinterest, the upcoming SocialPro Conference […]
Experts say Less Information is Better When it comes to pitch decks, skip the fluff and pack a punch. You need to include enough information to generate interest, but not so much that you send your audience to sleep. Here is how you can run with “quality over quantity” and unlock the formula for a […]
If you’ve managed multiple PPC accounts you understand how difficult it can be to be creative in your ad copy and turn the CTR (and CPA) needle! I’ve been in that boat many times and for the last few days have been compiling strategies and tactics to avoid this in preparation for an upcoming webinar […]
When significant changes in the PPC world have happened I’ve created resources to keep track of the announcements, opinions and results. Think Enhanced Campaigns and Adwords (Not Provided). The recent change that the right side ads on Adwords would be discontinued feels like one of those significant industry moments. So, to keep track of the impact […]
Last week was a busy one for me. I had the pleasure of speaking at two conferences, State of Search in Dallas and Social Pro in Las Vegas! Both conferences were amazing, and I did a little video recap of them, and below are links to pictures and my slide decks from the event. Both […]
Utah has earned the nickname “Silicon Slopes” because of the impressive growth of companies in the technology and life sciences sector. Business is booming in Utah and yesterday the 100 fastest growing companies were presented by the MountainWest Capital Network (MWCN). The Avalaunch Media team was honored to be named #42 on this list!! Naturally, we had […]
Recently, I had the opportunity to present on Visual content marketing over at the MNSearch monthly event as their featured monthly guest speaker, and it was awesome. What a great group of digital marketers they got there (Thanks to all who braved the weather and came out). Props to my friend Lee Odden for coming […]