Category Archives: Industry News

PPC Lead Generation Landing Pages: Five Elements of a Great Page

Some people call landing pages “squeeze pages”. I don’t. I call them landing pages because when I think of “squeeze” I think of Darth Vader making orange juice…   But that is NOT the point of this post. The point of this post is to explain the FIVE elements of great Pay Per Click lead […]

Clarifying Cutts: What He REALLY Meant

It’s been almost two months since PubCon in Las Vegas, and I’m still simmering from the Cutts keynote. While many in the industry tend to idolize him, even the most white-hat and pure among us has reason to take what he says with a grain of salt. In the two months since his talk, of […]

Adwords Needs More Security, Much More!

*note, I’m completely joking* I have beef with Adwords. Not grass fed beef which is dang good. But beef that I could possibly give the wrong person access to my account! Right now, when I grant someone access to my account/MCC I have to get to do this: Navigate to the Account Access tab Click […]

Best of PubCon for PR Pros

This was my first year at PubCon (an internet marketing and social media conference), though several of our team are regular speakers. Matt Siltala is a bit of a PubCon celeb (he’s famous for his beard and seo/social street cred). Here’s the team in Vegas. I went to most of the PR-related sessions, most of […]

Optimizing Keywords on the Display Network: Pro Tips from the PPC Jedi

Keyword targeting on the Google Display Network (GDN) continues to change year over year. To run a successful GDN campaign you’ll need to fully understand how keywords function on the display network. This post will give you advice on best practices and functionality tips to get the best performance from your keyword targeted GDN campaigns. […]

Why PPC is a CFO’s Best Friend, Even in Lead-Gen

Marketing impact is difficult to measure. No, it’s not, if you’re in digital marketing where nearly everything is tracked, measured, and optimized. However, that mantra is oft repeated to this day. Most recently an article (http://linkd.in/14Yrg5k) on LinkedIn was the latest to argue this. One line stood out: 3) Marketing Impact is often hard to […]

13 Inspiring Business Books Marketing Pros are Reading

The kind of people who work at Avalaunch Media are people who want to constantly improve their game. We also want to follow this advice from Forbes about reading books that sounds a little like a fortune cookie message: “Make sure to read a book a month (fiction or non-fiction) and your career will blossom.” We […]

Now I SEE It – The Future of Social Media = Images

Last month I was invited to speak in downtown Salt Lake City at the local Utah Social Media Club event, thanks for the invite Doc and team.  The topic for the evening was Past, Present, and Future of social media.  I spent most of my time looking to the future of social media where I […]

Cats Can Teach Us Everything There Is To Know About Social Media

  I had an awesome opportunity to speak at the Local U workshop hosted by SMX Advanced in Seattle this year.  My presentation was infested with cute little Cats and Kittens, but it was also full of social media marketing info.  The presentation was geared towards those who are still trying to figure out how, […]

13 Tools to Crush PPC Reporting

All PPC account managers know that dreaded feeling  that comes as their monthly reporting days approach.  That is, of course, if they don’t have an automated reporting tool already in place. Reporting is an important part of PPC management.  The client (or upper management) needs to know if we are hitting goals, or at least […]