Category Archives: Industry News

Facebook Gives the FTC an Earful on Privacy

Privacy issues are all the rage lately when it comes to social media use on both a personal and professional level. Yet another issue has reared its head against Facebook. The Federal Trade Commission (FTC) recently published a notice to seek public comments on proposed modifications to the Children’s Online Privacy Protection Rule (aka the […]

New Google Maps Favicon

Earlier this week Google Maps rolled out their new Favicon. The added “g” is perhaps an effort to further brand their maps section. But perhaps the most iconic portion of the maps, the red pin, remains the same. The blue portion of the map in the image seems a bit off, as water doesn’t typically […]

A Quick Look Into My Pubcon Vegas 2012 Presentations and Panels

I don’t know about the rest of the Internet marketing and search community, but I am super excited for Pubcon Vegas 2012!  It is crazy how it is just around the corner too – check your calendars Oct 15th isn’t that far away.  I will be presenting on a couple panels and moderating one this […]

Five Lessons in Successful Rebranding

What’s in a name?  Nothing that can’t be changed. Almost daily, companies shed old identities in place of newer distinctions.  Rebranding, however,  isn’t always as drastic as a new name, logo, and tagline, it may simply involve updating a logo, changing a tagline, or highlighting a new offering to customers. Rebranding company identity is a […]

My Mortgage Tech Summit Deck on Mortgage PPC 101

I had an awesome opportunity to join my friends at Mortgage Tech Summit in Denver, Colorado last week. The conference was for those in the mortgage industry and covered everything from handling leads, to LinkedIn advertising, to CRM’s. The most exciting presentation though was reserved for a special few (really just a few) who got […]

Speaking At Local University Workshop – SMX Advanced Edition

Just wanted to drop a quick note that talks about what is going on this week.  I will be speaking at the SMX Advanced Local U Workshop on Thursday June 7th in the beautiful city of Seattle.  I love local, and especially am excited to be speaking with all my buds that are presenting that […]

“Ads related to” New Google Ad Space Text

Google tweaking their Ads section once again: Google is testing new text above their sponsored ads. The search terms are now placed in the ad area. The above is a screen shot of Google’s yellow ad section above the organics. Highlighted is the text with the search terms “Fountain Hills pest control“. Previous versions have […]