Category Archives: Industry News

Facebook Antics and Your First Amendment Rights

Well, look who became one of the internet’s most-hated women. I introduce to you Lindsey Stone of Plymouth, MA, who thought it would be gut-busting hilarious to be “loud and disrespectful” in one of the nation’s most hallowed ground, The Arlington Cemetery. After taking this fine photo, she decided to post it on Facebook at […]

Avalaunch Media hits VEGAS!!!

From October 15 – 18 the entire Avalaunch Media crew is headed to Pubcon Las Vegas 2012 where thousands of leaders in social media, digital marketing, SEO, and online advertising will gather to share insight and network. The team is stoked to debut the new Avalaunch Media brand and to introduce “Eddy”, the new company mascot.  We’ll […]

KitchenAid Whips Up a Good Social Media Crisis Response

Last week, while the Presidential candidates were duking it out on stage in Colorado, another battle was waging behind the scenes on Twitter. During the debate, President Obama attempted to rebut Romney’s healthcare voucher program by analogizing a story from his dear, sweet grandmother’s life. Immediately, amongst the many people exercising their free speech rights […]

Facebook Gives the FTC an Earful on Privacy

Privacy issues are all the rage lately when it comes to social media use on both a personal and professional level. Yet another issue has reared its head against Facebook. The Federal Trade Commission (FTC) recently published a notice to seek public comments on proposed modifications to the Children’s Online Privacy Protection Rule (aka the […]

New Google Maps Favicon

Earlier this week Google Maps rolled out their new Favicon. The added “g” is perhaps an effort to further brand their maps section. But perhaps the most iconic portion of the maps, the red pin, remains the same. The blue portion of the map in the image seems a bit off, as water doesn’t typically […]

A Quick Look Into My Pubcon Vegas 2012 Presentations and Panels

I don’t know about the rest of the Internet marketing and search community, but I am super excited for Pubcon Vegas 2012!  It is crazy how it is just around the corner too – check your calendars Oct 15th isn’t that far away.  I will be presenting on a couple panels and moderating one this […]

Five Lessons in Successful Rebranding

What’s in a name?  Nothing that can’t be changed. Almost daily, companies shed old identities in place of newer distinctions.  Rebranding, however,  isn’t always as drastic as a new name, logo, and tagline, it may simply involve updating a logo, changing a tagline, or highlighting a new offering to customers. Rebranding company identity is a […]

My Mortgage Tech Summit Deck on Mortgage PPC 101

I had an awesome opportunity to join my friends at Mortgage Tech Summit in Denver, Colorado last week. The conference was for those in the mortgage industry and covered everything from handling leads, to LinkedIn advertising, to CRM’s. The most exciting presentation though was reserved for a special few (really just a few) who got […]