Category Archives: PPC

The Art of Irresistible Social Media Captions

It’s hard to imagine a world without social media. When they first hit, social media sites such as Facebook, Twitter, and Instagram allowed us to connect with our friends and family and share life moments. Nowadays, social media encompasses so much more. We can get news updates as they happen with Twitter, upload short videos […]

Can “Old-School” Lessons Help You Understand SEO?

Several months ago I read a great article that discussed the similarities between high school popularity and SEO. Although some of us might have to reach deep into our memory bank, using basic old-school lessons can help us understand the future of SEO. It’s happened to all of us –junior high, high school, maybe even […]

Socializing Infographics: Five steps for Social Media Promotion

We at Avalaunch Media know the importance of visual content and its place in the marketing mix. We live and breath content marketing. Infographics have become powerful tools for brands looking to communicate data, facts and even value propositions in a more digestible way. Say you’ve had an amazing infographic created. Now how do you […]

Jump Start Your PPC Ad Copy Testing

If you’ve managed multiple PPC accounts you understand how difficult it can be to be creative in your ad copy and turn the CTR (and CPA) needle! I’ve been in that boat many times and for the last few days have been compiling strategies and tactics to avoid this in preparation for an upcoming webinar […]

Leveraging Press Pickups for Maximum Exposure

So you’ve invested in that eye-popping infographic, topical blog or white paper and it’s been picked up in the press. Now what? Sit back and wait for widespread exposure and an influx of traffic? The fact is, further exposure may only be as good as the follow-up PR marketing you carry out. Simply “uploading and […]

No Right Hand Side Ads Resource

When significant changes in the PPC world have happened I’ve created resources to keep track of the announcements, opinions and results. Think Enhanced Campaigns and Adwords (Not Provided). The recent change that the right side ads on Adwords would be discontinued feels like one of those significant industry moments. So, to keep track of the impact […]

Are You Optimizing Your Facebook Ad Campaign Structure?

It is now fast and easy with Power Editor to create Facebook ad campaigns, ad sets and ads. At no time with FB has it been easier to create and manage campaigns! As FB continues to improve their ad platform we are the beneficiaries. With the new ad structure and Power Editor there is no reason why […]

18 Pubcon Takeaways from the Experts

If you missed Pubcon earlier this month then I feel bad for you son. You got 99 problems but finding out what happened there isn’t one. That’s because 9 experts agreed to share their top two insights from Pubcon! That’s right, one epic post with all the best of Pubcon material. If you want more […]