Category Archives: PPC

18 Pubcon Takeaways from the Experts

If you missed Pubcon earlier this month then I feel bad for you son. You got 99 problems but finding out what happened there isn’t one. That’s because 9 experts agreed to share their top two insights from Pubcon! That’s right, one epic post with all the best of Pubcon material. If you want more […]

I Have a Dream: The Future of Google’s Call Extensions

Google just announced that they will be enabling “local number call forwarding” for advertisers starting in early November 2014.   This is great news, and puts Adwords one step closer to my call extensions dream. Let me quickly tell you what the new update means for call extensions and then go into what I think the […]

Best Lead Generation Tips from 22 PPC Experts

Lead generation using PPC is complicated. From offers, to Adwords, to landing pages, to lead quality, there are myriad of ways to mis-step and miss the mark. So what makes lead-gen campaigns effective? What’s the biggest mistake that you could make? I asked 22 of the top Pay Per Click experts those two questions and compiled […]

New Facebook Campaign Structure: How To Use Ad Sets

Facebook’s new campaign structure was rolled out throughout March and has been in my opinion, a huge addition to my accounts. Before this new upgrade, you had to individually setup each campaign depending on what type of audience you wanted to target. Of course to make life easier you would use power editor to duplicate […]

Adwords (Not Provided) Resource

Advertisers are scrambling to understand the new announcement that Google will be “removing the query from the referer on ad clicks originating from SSL searches on Google.com,” according to Paul Feng, the Adwords Product Management Director. But what does it all mean? Probably not what you think. Here’s my round up of all announcements, opinions, […]

5 Valentine’s Day Social Media Campaigns We Love

Valentine’s Day is this week and brands are showing the love already. It’s time for romantic stories to make the front page of Reddit and HARO pitches about relationships. As a social media marketer I’m on the hunt for the perfect Valentine’s Day social media campaign, here are a few favorites. 1. Evian #iloveyoulike I’m […]

Using Facebook Lookalike Audience Targeting To Increase Ad Reach

For months you’ve been running Facebook ads and may be feeling like you’ve exhausted every targeting option Facebook offers. You have used the various targeting options by uploading custom audience lists, inserting precise interests, selecting broad categories and targeting fans or friends of friends through advanced connection targeting. Even after all of these targeting options […]

Did Google Axe the Blog Vertical from the Menu?

Google is always full of surprises. And here is their latest trick… Google has opted to take the less is more approach with their menu options. Logically more searches for applications will help them push more google app sells. But wait… where is that awesome search tool for scanning blogs??? Apparently google thinks blogs should […]

PPC Lead Generation Landing Pages: Five Elements of a Great Page

Some people call landing pages “squeeze pages”. I don’t. I call them landing pages because when I think of “squeeze” I think of Darth Vader making orange juice…   But that is NOT the point of this post. The point of this post is to explain the FIVE elements of great Pay Per Click lead […]

Clarifying Cutts: What He REALLY Meant

It’s been almost two months since PubCon in Las Vegas, and I’m still simmering from the Cutts keynote. While many in the industry tend to idolize him, even the most white-hat and pure among us has reason to take what he says with a grain of salt. In the two months since his talk, of […]