Category Archives: PPC

Leveraging Press Pickups for Maximum Exposure

So you’ve invested in that eye-popping infographic, topical blog or white paper and it’s been picked up in the press. Now what? Sit back and wait for widespread exposure and an influx of traffic? The fact is, further exposure may only be as good as the follow-up PR marketing you carry out. Simply “uploading and […]

No Right Hand Side Ads Resource

When significant changes in the PPC world have happened I’ve created resources to keep track of the announcements, opinions and results. Think Enhanced Campaigns and Adwords (Not Provided). The recent change that the right side ads on Adwords would be discontinued feels like one of those significant industry moments. So, to keep track of the impact […]

Are You Optimizing Your Facebook Ad Campaign Structure?

It is now fast and easy with Power Editor to create Facebook ad campaigns, ad sets and ads. At no time with FB has it been easier to create and manage campaigns! As FB continues to improve their ad platform we are the beneficiaries. With the new ad structure and Power Editor there is no reason why […]

18 Pubcon Takeaways from the Experts

If you missed Pubcon earlier this month then I feel bad for you son. You got 99 problems but finding out what happened there isn’t one. That’s because 9 experts agreed to share their top two insights from Pubcon! That’s right, one epic post with all the best of Pubcon material. If you want more […]

I Have a Dream: The Future of Google’s Call Extensions

Google just announced that they will be enabling “local number call forwarding” for advertisers starting in early November 2014.   This is great news, and puts Adwords one step closer to my call extensions dream. Let me quickly tell you what the new update means for call extensions and then go into what I think the […]

Best Lead Generation Tips from 22 PPC Experts

Lead generation using PPC is complicated. From offers, to Adwords, to landing pages, to lead quality, there are myriad of ways to mis-step and miss the mark. So what makes lead-gen campaigns effective? What’s the biggest mistake that you could make? I asked 22 of the top Pay Per Click experts those two questions and compiled […]

New Facebook Campaign Structure: How To Use Ad Sets

Facebook’s new campaign structure was rolled out throughout March and has been in my opinion, a huge addition to my accounts. Before this new upgrade, you had to individually setup each campaign depending on what type of audience you wanted to target. Of course to make life easier you would use power editor to duplicate […]

Adwords (Not Provided) Resource

Advertisers are scrambling to understand the new announcement that Google will be “removing the query from the referer on ad clicks originating from SSL searches on Google.com,” according to Paul Feng, the Adwords Product Management Director. But what does it all mean? Probably not what you think. Here’s my round up of all announcements, opinions, […]