Category Archives: PPC

Adwords Needs More Security, Much More!

*note, I’m completely joking* I have beef with Adwords. Not grass fed beef which is dang good. But beef that I could possibly give the wrong person access to my account! Right now, when I grant someone access to my account/MCC I have to get to do this: Navigate to the Account Access tab Click […]

PPC Takeaways From Pubcon

Besides the “Awesome” yeti shirts and amazing buffets there was much to takeaway from this years Pubcon conference. I was fortunate to attend and represent Utah PPC. Many of the industry leaders in PPC attended. They shared their tips and tricks to help us master Adwords and take accounts to the next level. There were […]

Best of PubCon for PR Pros

This was my first year at PubCon (an internet marketing and social media conference), though several of our team are regular speakers. Matt Siltala is a bit of a PubCon celeb (he’s famous for his beard and seo/social street cred). Here’s the team in Vegas. I went to most of the PR-related sessions, most of […]

Optimizing Keywords on the Display Network: Pro Tips from the PPC Jedi

Keyword targeting on the Google Display Network (GDN) continues to change year over year. To run a successful GDN campaign you’ll need to fully understand how keywords function on the display network. This post will give you advice on best practices and functionality tips to get the best performance from your keyword targeted GDN campaigns. […]

Why PPC is a CFO’s Best Friend, Even in Lead-Gen

Marketing impact is difficult to measure. No, it’s not, if you’re in digital marketing where nearly everything is tracked, measured, and optimized. However, that mantra is oft repeated to this day. Most recently an article (http://linkd.in/14Yrg5k) on LinkedIn was the latest to argue this. One line stood out: 3) Marketing Impact is often hard to […]

13 Tools to Crush PPC Reporting

All PPC account managers know that dreaded feeling  that comes as their monthly reporting days approach.  That is, of course, if they don’t have an automated reporting tool already in place. Reporting is an important part of PPC management.  The client (or upper management) needs to know if we are hitting goals, or at least […]

7 Ways to Make Sure Someone Deletes your Email Pitch

If you’re a blogger or have prominence online, you’ve probably been the victim of a lot of outreach emails.  These are emails from people who want you to link to them, write about them, interview them, review their book, or other requests. I say victim because most “outreach” emails just feel like someone wants to take something, like […]

Categories vs. Tags: Usage, Organization & SEO

I have helped a lot of people set up their web sites and their blogs throughout the years and I would say that a good 90% of the blogs I run into are still using their Categories and Tags ineffectively.  I thought I’d put this post together to help people make better use of their […]