Category Archives: PPC

5 Valentine’s Day Social Media Campaigns We Love

Valentine’s Day is this week and brands are showing the love already. It’s time for romantic stories to make the front page of Reddit and HARO pitches about relationships. As a social media marketer I’m on the hunt for the perfect Valentine’s Day social media campaign, here are a few favorites. 1. Evian #iloveyoulike I’m […]

Using Facebook Lookalike Audience Targeting To Increase Ad Reach

For months you’ve been running Facebook ads and may be feeling like you’ve exhausted every targeting option Facebook offers. You have used the various targeting options by uploading custom audience lists, inserting precise interests, selecting broad categories and targeting fans or friends of friends through advanced connection targeting. Even after all of these targeting options […]

Did Google Axe the Blog Vertical from the Menu?

Google is always full of surprises. And here is their latest trick… Google has opted to take the less is more approach with their menu options. Logically more searches for applications will help them push more google app sells. But wait… where is that awesome search tool for scanning blogs??? Apparently google thinks blogs should […]

PPC Lead Generation Landing Pages: Five Elements of a Great Page

Some people call landing pages “squeeze pages”. I don’t. I call them landing pages because when I think of “squeeze” I think of Darth Vader making orange juice…   But that is NOT the point of this post. The point of this post is to explain the FIVE elements of great Pay Per Click lead […]

Clarifying Cutts: What He REALLY Meant

It’s been almost two months since PubCon in Las Vegas, and I’m still simmering from the Cutts keynote. While many in the industry tend to idolize him, even the most white-hat and pure among us has reason to take what he says with a grain of salt. In the two months since his talk, of […]

Adwords Needs More Security, Much More!

*note, I’m completely joking* I have beef with Adwords. Not grass fed beef which is dang good. But beef that I could possibly give the wrong person access to my account! Right now, when I grant someone access to my account/MCC I have to get to do this: Navigate to the Account Access tab Click […]

PPC Takeaways From Pubcon

Besides the “Awesome” yeti shirts and amazing buffets there was much to takeaway from this years Pubcon conference. I was fortunate to attend and represent Utah PPC. Many of the industry leaders in PPC attended. They shared their tips and tricks to help us master Adwords and take accounts to the next level. There were […]

Best of PubCon for PR Pros

This was my first year at PubCon (an internet marketing and social media conference), though several of our team are regular speakers. Matt Siltala is a bit of a PubCon celeb (he’s famous for his beard and seo/social street cred). Here’s the team in Vegas. I went to most of the PR-related sessions, most of […]

Optimizing Keywords on the Display Network: Pro Tips from the PPC Jedi

Keyword targeting on the Google Display Network (GDN) continues to change year over year. To run a successful GDN campaign you’ll need to fully understand how keywords function on the display network. This post will give you advice on best practices and functionality tips to get the best performance from your keyword targeted GDN campaigns. […]