Category Archives: PPC

7 Ways to Make Sure Someone Deletes your Email Pitch

If you’re a blogger or have prominence online, you’ve probably been the victim of a lot of outreach emails.  These are emails from people who want you to link to them, write about them, interview them, review their book, or other requests. I say victim because most “outreach” emails just feel like someone wants to take something, like […]

Categories vs. Tags: Usage, Organization & SEO

I have helped a lot of people set up their web sites and their blogs throughout the years and I would say that a good 90% of the blogs I run into are still using their Categories and Tags ineffectively.  I thought I’d put this post together to help people make better use of their […]

Adwords Enhanced Campaigns Resource

Advertisers are scrambling to understand Enhanced Campaigns and get their campaigns in order for the fundamental shift in how Adwords is managed. We’ve compiled a list of as many sites as we know of that are reporting on this change. We will be reading and re-reading anything we can get our hands on to understand […]

Don’t let Google catch you with your website’s pants down

I came across this website (pictured below) today while looking for a local business to help with a pool issue I am having. I wanted to give them my money, I wanted to pay them and become a loyal customer, but could never do so after what I saw. This problem goes way beyond this […]

Respond to My Social Media Faux Pas? #Bqhatevwr!

Scott Brown, the former Massachusetts Senator, had a pretty interesting weekend…and for the rest of us, we still don’t know what happened. Before the elections last year, it was quite apparent that most of Brown’s tweets were crafted and sent out by his staffers. However, after he lost the election to Elizabeth Warren, it seemed […]

Don’t do this, do that, with local landing pages

I thought I would share something with you that my wife (who is the perfect example of the target local audience in this example) shared with me the other day. I do my best to pay attention to the things that she gripes about with websites, especially local ones. I love the local market, and […]

KitchenAid Whips Up a Good Social Media Crisis Response

Last week, while the Presidential candidates were duking it out on stage in Colorado, another battle was waging behind the scenes on Twitter. During the debate, President Obama attempted to rebut Romney’s healthcare voucher program by analogizing a story from his dear, sweet grandmother’s life. Immediately, amongst the many people exercising their free speech rights […]

When Did the Google Review Stars Return to Local Search?

James Hansen sent me an email the other day asking “When did the stars return to local search?” Attached was a screen shot from a search done that very day: While helping Mark Derrico, a local Chandler Insurance company with their online marketing, James had stumbled upon the lost gold stars treasure of local search! […]

Facebook Gives the FTC an Earful on Privacy

Privacy issues are all the rage lately when it comes to social media use on both a personal and professional level. Yet another issue has reared its head against Facebook. The Federal Trade Commission (FTC) recently published a notice to seek public comments on proposed modifications to the Children’s Online Privacy Protection Rule (aka the […]

Luke Alley Shares PPC Landing Page Secrets [Video Clip and Slide Deck]

Last night I had the pleasure of watching our very own director of PPC, Luke Alley present “Ways to Make Money with PPC” as well as how to avoid losing money with it.  This event took place at Eastern Arizona College for the small business owners of the Thatcher, Safford and Gila Valley Arizona area.  I […]