Category Archives: PPC

New Google Maps Favicon

Earlier this week Google Maps rolled out their new Favicon. The added “g” is perhaps an effort to further brand their maps section. But perhaps the most iconic portion of the maps, the red pin, remains the same. The blue portion of the map in the image seems a bit off, as water doesn’t typically […]

PPC Manager Needed – Avalaunch Media is Hiring

Avalaunch Media is looking for the next up and coming Pay Per Click star to join our team. We need a part-time PPC manager to take on new and existing clients and launch them to results they never thought possible! Pay is based on experience. As a Paid Search manager you will have the opportunity […]

My Mortgage Tech Summit Deck on Mortgage PPC 101

I had an awesome opportunity to join my friends at Mortgage Tech Summit in Denver, Colorado last week. The conference was for those in the mortgage industry and covered everything from handling leads, to LinkedIn advertising, to CRM’s. The most exciting presentation though was reserved for a special few (really just a few) who got […]

Google Properties vs Not Google Properties in the Local SERPs

It is pretty clear that Google wants you to stay on Google.  I miss the days of doing a search for something local and actually finding it with one click.   You know the whole movement to shop local & avoid big brands and get back to main street?  This really makes me wanna start […]

What the Google+ and Google Places Merge Means To You

*Disclaimer – If you absolutely must tinker with your Google+ Local page right now – check out this little write up. I think we should all hold tight for a while to see what happens while a lot of the kinks are worked out so things don’t get really screwy. Anyway, if you are one […]

“Ads related to” New Google Ad Space Text

Google tweaking their Ads section once again: Google is testing new text above their sponsored ads. The search terms are now placed in the ad area. The above is a screen shot of Google’s yellow ad section above the organics. Highlighted is the text with the search terms “Fountain Hills pest control“. Previous versions have […]

It’s a Good Time To Be In Pay Per Click

When I was a junior in college I came to a crossroad that ultimately shaped my career. I had been offered an internship at Publicis, a traditional ad agency that is well known, and I accepted about 7 months before I was going to start. However, between accepting the internship and starting it I was […]

Competitive Research Tools: Spyfu.com Data Analysis

This is the first post in a series looking at competitive research tools and their data accuracy. We’ll be looking at Spyfu.com today. Competitive research tools are meant to serve one purpose, to get accurate data on the competition and turn that into actionable items. So how do you know ifthe data that you are […]