So you’ve invested in that eye-popping infographic, topical blog or white paper and it’s been picked up in the press. Now what? Sit back and wait for widespread exposure and an influx of traffic? The fact is, further exposure may only be as good as the follow-up PR marketing you carry out. Simply “uploading and […]
When significant changes in the PPC world have happened I’ve created resources to keep track of the announcements, opinions and results. Think Enhanced Campaigns and Adwords (Not Provided). The recent change that the right side ads on Adwords would be discontinued feels like one of those significant industry moments. So, to keep track of the impact […]
Now I don’t claim to be a runner – in fact the closest thing to a marathon I’ve completed was 24 hours of watching the series 24. I don’t think sitting in a lay-z-boy eating Cheetos and drinking Mountain Dew is going to help me train for 26.2 miles of grueling pain. With that said […]
Here we are at the start of a New Year and you know what that means! It’s time to start some New Years resolutions. Many of you will make resolutions to stay in contact with old friends, spend more time with family, or the ever popular getting in shape. While you are working on those […]
Google is always full of surprises. And here is their latest trick… Google has opted to take the less is more approach with their menu options. Logically more searches for applications will help them push more google app sells. But wait… where is that awesome search tool for scanning blogs??? Apparently google thinks blogs should […]
It’s been almost two months since PubCon in Las Vegas, and I’m still simmering from the Cutts keynote. While many in the industry tend to idolize him, even the most white-hat and pure among us has reason to take what he says with a grain of salt. In the two months since his talk, of […]
This was my first year at PubCon (an internet marketing and social media conference), though several of our team are regular speakers. Matt Siltala is a bit of a PubCon celeb (he’s famous for his beard and seo/social street cred). Here’s the team in Vegas. I went to most of the PR-related sessions, most of […]
Facebook announced today that anyone can embed a Facebook post onto their website or blog. You can embed any post, even from other pages, but the post must be public for it to work. You’ll know it’s public if it has a small world icon at the top of the post. Why would you want to […]
If you’re a blogger or have prominence online, you’ve probably been the victim of a lot of outreach emails. These are emails from people who want you to link to them, write about them, interview them, review their book, or other requests. I say victim because most “outreach” emails just feel like someone wants to take something, like […]
I have helped a lot of people set up their web sites and their blogs throughout the years and I would say that a good 90% of the blogs I run into are still using their Categories and Tags ineffectively. I thought I’d put this post together to help people make better use of their […]
