Category Archives: Social Marketing

What Good Are Viral Campaigns, If You’re Not Making Sales?

On the 97th Floor SEO Blog where I post about viral campaigns every Friday, I got asked this questions about what good viral campaigns do, if they sell no product?  Its a fair question to the un-learned (maybe not by the type of person that asked it – proclaimed SEO) I guess.  The problem with […]

Creating a Viral Marketing Campaign

The other day I was talking with a friend about common methods used to create a good viral campaign via written or rich media. We started talking about some of our favorite videos on YouTube, etc. and ended up spending an hour watching all kinds of funny, inspirational viral media. This got me thinking about […]

Tips For Using Twitter To Do Research

I know I seem to post quite a bit about Twitter, but I just can’t help it.  When you find something that you love, and loves you back – you have to obsess over it!  I have been starting to use Twitter more lately for research, and getting answers to questions that have been on […]

What is Viral Marketing? Top 10 Viral Ads of 2008

For those of you that are looking for a definition read this just below.  If you want to see the top 10 viral ads of 2008, skip to the bottom… Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing […]

9 Social Media Questions Answered By Cameron Olthuis

I appreciate my good bud Cameron Olthuis taking the time to answer some questions about social media that many of my readers have either sent me via email, or are always asking me.  Also, this is a great opportunity for me to ask an expert some of the social media questions that have been on […]

Do Not Fear The Social In Social Media

The Social Fear: When I am teaching clients (or consulting new to Internet business owners) about social media, and starting to dive deeper into social media marketing with them, the very first thing I try to help them understand is the “social” side of it.  If you are not able to be social with individuals, […]

10 Signs That You’re Addicted To Twitter

Ok, the title should read 10 Reasons how I know that I am addicted to Twitter, but play along – you might get a laugh… I have been using Twitter more over the last several months then ever before, even though I have been a member now for almost two years. I have been noticing […]

Pownce Is Officially Shutting Down

I just got the official notice today (even though I have been hearing rumors for some time now) that Pownce is officially shutting down shop on December 15th.  I guess you can’t hit home runs with everything you do huh?  Pownce had potential, but when Twitter came along and had such a better interface, not […]

Viral Marketing Creative Ideas – Pet Carriers

This could not have worked out more perfectly for what I am about to post.  I was just checking my email and received a viral marketing question from a reader who sells Pet Carriers.  She was asking me what she could come up with that would be a good viral marketing post and wanted some […]

How to Get Shaquille O’Neal to Follow You on Twitter @THE_REAL_SHAQ

If you are a Twitter addict, and/or an NBA/Shaq addict, chances are you know that Shaq recently joined Twitter @THE_REAL_SHAQ. Most people know what the NBA is…if you don’t know what Twitter is, here is a quick explanation: Twitter is a micro-blogging site that allows you to network, build friends, and share what’s happening in […]