Category Archives: Uncategorized

Marketing is the process of “creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large,” according to the American Marketing Association. This process is done in a number of different ways; marketing professionals use one or more of the five concepts of marketing in order to earn consumer […]

Though it may seem unlikely, you may find yourself in a situation where you have leftover marketing budget from the year. This can be a good thing, but it may also trigger a panic mode about there only being a handful of weeks left to apply the budget. Some corporations have an allotted yearly budget […]

Nestled into the foothills of the Silicon Slopes, better known as the Wasatch Mountains, lies Avalauch Media, a leading digital marketing firm. As one of Utah’s 50 fastest growing companies, we are committed to “creating believers” from all of our clients. Our team specializes in visual content marketing, PPC and SEO strategies. We are proud […]

Marketing automation is growing in popularity.  Industry executives are noticing the benefits of marketing automation and it isn’t difficult to see why. With the demand for relevant content rising, there has never been a better time for marketing departments to invest in marketing automation software. In a recent survey conducted by EmailMonday and Liana Technologies, […]

When setting up paid search campaigns, marketers have many options to get the best return on investment for their clients. And with Google’s four match types — broad match, phrase match, exact match, and broad match modifier — paid search professionals can effectively test search capabilities and stretch clients’ budgets.  As director of paid search […]

Consider this: 60 percent of American adults conduct searches for local services or product information on mobile devices. Beyond that, 50 percent of the people who did a local search on their phone went to a physical store within one day. These figures alone suggest the importance of making sure your local search engine optimization […]

I can count on my hand how many corporate meetings I have been in that have left a lasting impression or impact on my career and personal development. Fact is, few do. Nothing irritates me more than to leave a meeting without a clear goal or feeling like I wasted an hour of my life. […]

Are you using your marketing automation software to its fullest capacity?   If there is one thing that businesses need to understand before diving head first into the world of marketing automation, it is this: integrating a marketing automation software that is not treated as a “set it and forget it” strategy. Simply turning on […]

Social media is turning into a fundamental aspect of marketing. However, it can sometimes be tough to determine the success of your social media posts. How are you supposed to measure what you are doing well? Use these five metrics to determine the value of your social media activity. Lead Generation Many people make the […]