Facebook’s New Layout Changes Ad Space

Facebook’s new timeline layout changes the ad space as follows:

Old Facebook Profile Ads

Old Facebook Profile Layout

New Slimmer Facebook Profile Ads

New Timeline Layout

 Compare the Same Facebook Ad Side by Side

239 x 117
128 x 168

Differences in Facebook Ads

While the ad sizes are not exact, the widths are fairly accurate. The new ad is slimmer, at about 128 pixels. The image sizes remain the same at 110 x 80 pixels. The background color has changed from white to the light blue. The number of ads on a traditional page range from 1 to 6. The number of ads on the new facebook timeline layout is 2 or 3 depending on your screen size. Yes, the ads display in conjunction with your screen size, pretty high tech programing there. One of the biggest differences between the two sets is that the new layout keeps the ads on page as you scroll down the page. The old set up will actually scroll the ads off the screen. Very subtle differences, but I am sure someone somewhere at Facebook is monitoring revenues based on the layouts. Curious internet marketers would like to know what that difference is. Facebook marketers want to know how this could effect their ads.

 

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Just your friendly neighborhood pest control guy reporting… I also Report on Scorpions. =)

Pest Control Guy - Thomas Ballantyne

-Thomas Ballantyne
Director of Marketing for Bulwark Exterminating
Follow me on Twitter —> @Thos003

 

7 thoughts on “Facebook’s New Layout Changes Ad Space

  1. Pingback: Facebook Ads Change with Timeline Layout | Thomas Ballantyne

  2. Pingback: Marketing Day: January 12, 2012

  3. Chris Danial says:

    The major difference is the background color has changed from white to the light blue. The number of ads on a traditional page range from 1 to 6, keep sharing.

  4. Joe says:

    HiGreat post don’t know if Im a fan of the time line feature on FB we will need to see if it will grow on me lol.

    Thanks Thomas
    Joe

  5. MU says:

    I think the changes of the new layot of FB has only advantages. First of all, I see that all elements are more ordered and separated from each other. Maybe this is only a subjective opinion.

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