PPC Landing Page Brief

Before we can begin your PPC landing page, please fill out the information below.

Client Information
Name*
Company Name*
Landing Page Content
Before we dive head first into your landing page we want to get all the information we will need to avoid future delays. This form has everything that we need to get your landing page created. Once we have this information it will be smooth sailing. You know your business best so this information is invaluable. Thanks!
Content For the Landing Page*
Please describe in detail your product or service, and what sets you apart from your competitors. Links to your website with this information will work. We will use this information to create headlines, bullet points, statistics, unique selling propositions, special offers, etc. This information will make up the meat of your landing page so be as liberal and thorough as you can! For example... https://avalaunchmedia.com/services/pay-per-click-ppc-management
Call To Action*
What is the call to action or objective of the page? Some examples would be "Request a Proposal Now", "Schedule Your Appointment", "Get a Quote", "Talk with a Lawyer", etc.
Branding Guidelines*
Anything that will help us align with your company branding, along with colors and fonts. Links to your website with this information will work. If you have a file or PDF with this information you can post below:
Branding Guidelines File or PDF
Max. file size: 300 MB.
Legal Text*
What legal text for your industry needs to be included on the landing page?
Contact Information
What contact information needs to be presented on the landing page? In some cases this is not necessary.
Photos and Imagery
Please post links to any photos or imagery that will be used on the landing page. If you do not have any we will provide them. If you have files you can add them below:
Image #1
Accepted file types: jpg, jpeg, png, gif.
Image #2
Accepted file types: jpg, jpeg, png, gif.
Image #3
Accepted file types: jpg, jpeg, png, gif.
Trust Logos
Please post links to any trust logos that will be used on the landing page. For example trust symbols, industry certifications, awards, BBB rating, etc. Anything that helps build confidence in your brand/product/service and validates the visitor giving up their info/money/kids to your business. If you have files you can add them below:
Trust Logo #1
Accepted file types: jpg, jpeg, png, gif.
Trust Logo #2
Accepted file types: jpg, jpeg, png, gif.
Trust Logo #3
Accepted file types: jpg, jpeg, png, gif.
Trust Logo #4
Accepted file types: jpg, jpeg, png, gif.
Trust Logo #5
Accepted file types: jpg, jpeg, png, gif.
Testimonials
Please post links to any testimonials that will be used on the landing page. You can also copy and paste them here.
Please upload your logo
Max. file size: 300 MB.
Please upload your logo
General Landing Page Information
Hosting Credentials
For example host url, username, password, database url, database username, and database password.
Fields Required for the Form
What form fields are required for the form? Please include any drop-down values that should be used. Keep in mind that the fewer the fields the better the conversion rate will be, generally.
How Will Leads Be Collected?
- By CRM
- By Email
What email should leads be sent to?
What CRM are you using?
How Can We Access Your CRM?
Give any login info or credentials.
What is your post-conversion strategy, if you have one?
This information will go on the thank-you page after someone fills out your form. Some examples are up-selling, asking them to connect on your social networks, providing them your phone number so they can call you immediately, etc. One of the most common ways that we recommend is to reinforce your brand through testimonials that build credibility and help with turning a lead into a sale.
Any other info?
Is there any other information that would be helpful for creating your landing page?

Client Information

Landing Page Content

General Landing Page Information

Services

Company

Resources