Company Address*
Please enter your full address.
What Is Your Monthly Budget Across All Search Engines?*
We will break this down into daily budget goals and will be within 10% of your budget at months end.
What Is the Adwords Account Number?
This will be found in the upper right hand corner of your account in the format 123-456-7890. We will connect to your account using our My Client Center.
What is the login information for your Google My Business Account?*
Enter login and password.
What is the login information for your Google Merchant Center Account?*
Enter login and password.
What are your Main KPIs/Targets that we'll be Tracking for PPC?*
We will use these KPIs as a way to measure the effectiveness of our efforts/Strategy. An example of a few KPIs; Cost per Acquisition (CPA), Conversion Rate (CR), Total Sales, and Revenue...etc
Describe Your Service*
In your own words how would you describe your service?
What Keywords Do People Usually Search to Find You?*
Please include anything but branded keywords. This will help jump start the keyword research for us. 15-30 keywords is a great start.
Who are your Main Competitors?*
Please list names or websites.
Who is your Target Audience?*
The more information the better here. Things like gender, income, age, family status, hobbies, likes or dislikes, etc.
What Are Your Unique Selling Propositions?*
What differentiates you from your competitors? What are your unique selling propositions? i.e. 20% off everything, free shipping, 500 years in business, BBB C+ rating, etc.
What Time of Day and Days of the Week Do You Want to Run?*
Some companies like to only run their account while in the office so they can follow up quickly and immediately; such as M-F 8 am-5 pm. The con to this is that they miss out on leads from other times that could be legitimate.
What is the Approximate Value of a Lead?
We will use this as a benchmark goal for our PPC efforts.
If known, how many leads does it take before you close a sale?
We will use this as a benchmark goal for our PPC efforts.
What is your margin on products?
We will use this to best understand the percent of revenue that can be advertising expense so we can optimize towards that.
What is the lifetime value of a customer, if different from sale value?
We will use this as a benchmark goal for our PPC efforts.
FTP or CMS Login Info
This requires custom programing with the conversion code. What is the FTP info or CMS info?
What is your Google Merchant Center login?
Name and password please!
What is the contact information of your data feed management company?
Name and email or phone number will work. This company will be the ones editing the feed (title, description, price, image, etc).
What is the Facebook Page Name or URL?
We'll request access to your page through our Business Manager account.
What is the Facebook Ad Account ID?
The ad account ID can be found in the top left hand corner of your Business Manager account. We'll request access to your ad account through our Business Manager account.
Are you wanting to target additional Demographics? Please list them.
For example, Marital Status, Education, Work, Financial...etc.
What is your target audience’s interests? Please list them.
For example, you may want to target people interested in sports, movies, and (or) cars...etc. Interest targeting is a huge part to Facebook .
You can read more about interest targeting here https://www.facebook.com/business/help/433385333434831.