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PPC Management Brief

Before we can begin your PPC account setup, please fill out the information below. This will help us craft your account into a profitable PPC masterpiece!

  • Business Information

  • Please enter your full address.
  • Account Settings

  • We will break this down into daily budget goals and will be within 10% of your budget at months end.
    Phone tracking for one number and 200 minutes per month is included in the price of your service. There may be cases when more than one number is required or you will be using more than 200 minutes. We will give you a custom price in those cases.
  • Existing Adwords Account

    Check no if you have multiple business for which you do not have an Adwords account.
  • This will be found in the upper right hand corner of your account in the format 123-456-7890. We will connect to your account using our My Client Center.
  • Enter login and password.
  • Enter login and password.
  • Business and Competitive Intel

  • We will use these KPIs as a way to measure the effectiveness of our efforts/Strategy. An example of a few KPIs; Cost per Acquisition (CPA), Conversion Rate (CR), Total Sales, and Revenue...etc
  • In your own words how would you describe your service?
  • Please include anything but branded keywords. This will help jump start the keyword research for us. 15-30 keywords is a great start.
  • Please list names or websites.
  • The more information the better here. Things like gender, income, age, family status, hobbies, likes or dislikes, etc.
  • What differentiates you from your competitors? What are your unique selling propositions? i.e. 20% off everything, free shipping, 500 years in business, BBB C+ rating, etc.
  • Some companies like to only run their account while in the office so they can follow up quickly and immediately; such as M-F 8 am-5 pm. The con to this is that they miss out on leads from other times that could be legitimate.
  • We will use this as a benchmark goal for our PPC efforts.
  • We will use this as a benchmark goal for our PPC efforts.
  • We will use this to best understand the percent of revenue that can be advertising expense so we can optimize towards that.
  • We will use this as a benchmark goal for our PPC efforts.
  • This requires custom programing with the conversion code. What is the FTP info or CMS info?
    Google Merchant Center is required to connect the data feed to the Product Listing Account. If you do not have it created already, we will use your email address to setup an account up.
  • Name and password please!
  • Name and email or phone number will work. This company will be the ones editing the feed (title, description, price, image, etc).
    One important part of effective PLAs is updating and testing the Data Feed. We will make suggestions to you, but we rely on you or your data feed company to make those changes.
  • We highly recommend using a data feed management company to generate and update your data feed.
    Advertising on your Brand name is often very beneficial. It allows us to choose where we direct the visitor, rather than just using the home page. We are also able to use several strong calls to action through site links. The cost associated with branded keywords is usually very minimal, and it allows us to dominate the search page. It is particularly important to advertise on your own brand if one of your competitors is already doing so with your brand name; we don't want them sneaking the traffic away customers who are searching for your company.
    Advertising on your competitor's name is a great way to capture traffic at a low cost per click. It can build awareness of your brand, by utilizing the following that your competitors have created. Google doesn't have any problems with advertising on your competition's name; we make it clear that we are not the competitor but rather a better alternative.
  • Did we miss anything?
  • Facebook Campaign

  • We'll request access to your page through our Business Manager account.
  • The ad account ID can be found in the top left hand corner of your Business Manager account. We'll request access to your ad account through our Business Manager account.
    Select as many as you would like.
  • Drop files here or
    Max. file size: 300 MB.
      Please include any files, if needed.
    • For example, Marital Status, Education, Work, Financial...etc.
    • For example, you may want to target people interested in sports, movies, and (or) cars...etc. Interest targeting is a huge part to Facebook . You can read more about interest targeting here https://www.facebook.com/business/help/433385333434831.
    • Landing Page Information

    • Please fill out the landing page questionnaire here. Thanks!

    Utah HQ:

    1-877-873-9298
    2972 W. Maple Loop
    Suite 201
    Lehi, Utah 84043

    San Francisco

    1-877-873-9298
    535 Mission St
    14th floor
    San Francisco, CA 94105

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