How To Get A Link On The Skittles Home Page

Just do a tweet with the word Skittles in it,  (LOL) even if the link will only last for about two seconds … Ok, so that part of this post is a little bait and joke, but Twitter is venturing into the world of social media and I want to know what your thoughts are about it?

I woke up this morning to Skittles Twitter explosion buzz. has changed its home page to nothing more then a Twitter search for “Skittles” and a little navigation graphic for the rest of their site.  They even have a friends page that redirects to their Facebook friends page.  Here is the screenshot I took of my Twitter comment showing up on the home page of Skittles – So technically I had a PR 5 link from Skittles … haha  – because its the Twitter search, and people are buzzing so much about this today – in about 10 min my tweet was more then 10 pages deep.  Still funny though.

Skittles and Twitter
Skittles and Twitter

I think Skittles is going to sell a ton more today because of all this, but still not sure if its the right move.  It has generated them some amazing buzz though.  I think there are smarter ways to use Twitter, and still be building up your own site and content.  I will be curious to see how Google treats their PR 5 home page with this duplicate content now and what it will do to their overall traffic.  I would be curious to know what your thoughts are about this move my Skittles?  Good social media move, or is it going to kill them?  I am going to agree with Graywolf and call this a win for Skittles – I am just glad to see major companies (like Skittles) doing whatever they can to embrace social media and realize where things are going, even if they are not executing with 100% perfection.

7 thoughts on “How To Get A Link On The Skittles Home Page

  1. Ross says:

    Yeah, it was a crazy night last night…word spread quick, which is very cool to see happen.

    As far as PR…no worries. It’s a major brand (Google knows that), people are still linking to them, of course, and they’ll probably increase inbound links three-fold by the time it’s all said and done. EVERYONE is linking to today.

    I don’t care what anyone says, even with the spammers, this was a brilliant buzz generating move. Even if they took it down right now, they are the most talked about subject on Twitter, which creates viral buzz rapidly. I’m still amazed 🙂

  2. Mat Siltala says:

    Thanks for the comment, and I agree with you that YES, they are a major brand and Google sees that, but if someone else broke the Google rules of dup. content would they be overlooked so easily?

    However – Michael Gray answered this duplicated content question for me already – in a comment I made on the post where he talked about Skittles:

    “it’s an ajax iframe so doubt google can “see” into it, but having an empty homepage not a good long term strategy” found here –

    Thanks again for your comments!

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  5. mr. diggles says:

    i am with you ross. i think it was brilliant. skittles is a brand that has little to loose and much to gain – what competitor do they have to fear?

    i am sure they are hurting like the rest of the world, so how do you “inspire” more people to buy more skittles? pull a modern pr stunt and get every turbo nerd that is connected to the web to freak out and talk about it!

    q: when is the last time you linked anything that had to do with skittles? Neh… when is the last time you even socially talked about skittles?

    slam dunk imo.

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