How do I create original content for all the pages on my website?
You mean I have to come up with my OWN content?
How many words do you want me to have on every page?
What am I supposed to write about?
How often should I blog?
Articles & Press Releases – I have to write those TOO?
Have you ever heard (or asked) these questions?
If you say no, YOU’RE LYING! 🙂
We’ve all ask at least one of these questions in our life of online marketing. These simple questions are often the symptom of a deeper disease: Writer’s Block.
Writers block is defined as “a condition, primarily associated with writing as a profession, in which an author loses the ability to produce new work.”
So what is your cure?
How do you come up with new content, creative ideas, and keyword-rich link-bait that will spread to the masses?
If you’ve been writing long enough, you’ll know that there really is no such thing as “original content”. If you’re new to the online marketing scene, let this be the first lesson – you DON’T have to create brand new ideas to be successful.
The Key Question:
Where then do we turn for ideas that work, ideas that move, ideas that persuade?
In short, we steal them.
The moment you free yourself from The Cult of Originality, you realize that original ideas do not come from within.
They are given to us, from without.
A writer should not look inside, but outside, at external sources, stories, events, and emotions.
“But where do I look?” you might ask.
Here’s a quick list: