When I was a junior in college I came to a crossroad that ultimately shaped my career. I had been offered an internship at Publicis, a traditional ad agency that is well known, and I accepted about 7 months before I was going to start. However, between accepting the internship and starting it I was introduced to the world of Pay-Per-Click advertising. I took a class on it, started working for free, and eventually was lucky enough to land a job doing it. The time came where I had to choose between interning with a well-known agency, or doing PPC for a small-home grown PPC agency.
I chose PPC and I made the right choice.
A friend of mine did an internship with the same company and ended up without a job at graduation, while I became a partner in my PPC Company. Its a great time to be in Pay-Per-Click advertising. If you doubt that or feel like your PPC job is boring, here are a few reasons to reconsider:
- Online Marketing is Growing- while traditional media spend continues to decline digital spend is increasing. According to a recent study by emarketer.com, spend on search marketing will increase from $14.38 billion in 2011 to $21.53 billion in 2015.
- Google Is On Your Side Google wants PPC to succeed, so they do everything they can to make it work. Some of the latest changes that favor PPC are extended headlines, sitelinks, enhanced sitelinks, and more control over match types. Fortunately for Adwords users, all the data is stil “provided”. PPC makes up close to 97% of Google’s revenue. If PPC fails, Google will fail. Google is not going to fail anytime soon.
- Lots of PPC Jobs Available- According to simplyhired.com there are over 3,400+ jobs available right now for PPC! I personally knew several friends from college who were jobless at graduation, and I also personally know several friends who got jobs doing PPC. It seems that traditional marketing jobs are declining and new media jobs are increasing.
- It Works- I see lots of articles written about how other online advertising methods are better, how CPCs are too high, and even that PPC is dying. In my experience PPC works. Dream Systems Media has a thriving PPC business. Clients are spending hundreds of thousands of dollars monthly on lead generation and ecommerce sales. Yesterday a client told us, Im easily seeing a 500% return on investment with PPC. PPC works.
Ray Kroc said, The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it. If you are in PPC you are in the right place, now what are you going to do about it?
photo courtesy of ppcmemes.com
12 thoughts on “It’s a Good Time To Be In Pay Per Click”
We’re doing good with PPC management and audits right now too though we haven’t lost our edge in organic. I think being able to know the best way between paid and organic to optimize a client’s budget for conversion is where it’s really at. Having real experts in both ‘talent trees’, if you will is where it’s at.
Thanks for the comment Chuck. I agree 100% that organic and paid can have a positive effect on ROI for clients. As many agencies point out they can be “synergistic” also, for lack of a better word. While my post is on PPC, I could have easily titled it “It’s a good time to be in Internet Marketing”.
Must have been a pretty cool home grown agency. 😉 You’re going places Luke. Keep the blog posts coming.
I still remember our first meeting in your living room Stu! Get Found First is going places too. 🙂
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PPC is definitely not dying. Google is making more money on PPC every quarter and the volume is just increasing dramatically. The days of banner adds and impressions are gone. I believe there will be an evolution, but it’s not going to be a game changer like PPC was.
Yes, I agree too. PPC is going to be bigger. Advertising is one of the best way to get leads. However it boils down to measuring the ROI to ensure that the marketing campaign is a success. There are times when my PPC spend is more than revenue, but it wasn’t an issue, because I know I’m building a brand too.
I’m doing a small-homegrown agency in Orlando and the only thing I’m not doing is pay per click. Google has sent me mailers with $100.00 coupons and when I tried to use them the code wasn’t valid. Oh-well. There is so much opportunity right now in all areas we all need to wear sunglasses. AT&T has jettisoned it’s directory business and so that market is up for grabs.
Thanks for commenting Mike. We have lots of $100 free click codes if you ever need them.
I agree anyone in PPC will have a great career. Google revenue comes from Adwords and this is an excellent time to learn PPC. I like the Ray Kroc Quote that you have shared. Thanks for sharing and keep up the good work.