Offline Businesses Crave Online Knowledge

I had an unfortunate experience yesterday when I had to take my 2 year old to the Urgent care to get his head stitched up from splitting it open because of a desk.  He is ok now, but he didn’t appreciate us all poking and prodding at him.  He’s a boy and things like this happen I guess.  (It’s the reason I have Aflac accident – its not a matter of if, but when it happens).

The reason I bring this up is because the Doctor who was working had a broken arm and could not do the stitching.  He had to call up the owner of the Urgent care and have him come in to do the proceedure.  They took amazing care of us, (which I want to thank them for) but we got to chatting during everything and they found out what I did for a living.  He was telling me he does ok with rankings on MSN, but has never been able to get rankings on Yahoo or even crack anything on Google.

Short version of our conversation – he kept coming back to what I do for a living, and bringing it up.  I was not even having to “push” my services, (nor was trying) but he was asking me for help.  I handed him my card and he said he was going to give me a call and figure out how to take advantage of search more.  He was very appreciative.  I did not go in with the intention of gaining a new client, in fact it was the last thing on my mind with my son and everything.

The lesson I learned:

First, to make sure you always have your business cards on you (you never know).  Also, offline businesses really are craving to learn more about marketing avenues online.  I mean – I know this already, but having it happen to me in the way it did yesterday really drives it home that we Internet marketers are in a great industry and situation.  There is a never ending flow of opportunities for everyone and I am glad to be in this field!  I am also glad my son is ok!!

2 thoughts on “Offline Businesses Crave Online Knowledge

  1. Stace Barrus says:

    Agreed…when I tell people about the websites I have, and how successful they are because of search marketing, they are full of questions…wanting to know more.

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