There is a lot of talk buzzing around the Internet of online reputation management, as well as brand management. In most of the articles or blog posts I have read, I have noticed that people are confusing the two – almost blending them. The two should not be blended, and each should have their own seperate marketing strategies. I am hoping to give you a better idea of what the two are, so lets define them.
- By definition online reputation management – The act of monitoring, addressing or mitigating undesirable search engine results or mentions in online media for a company or product – http://www.anvilmediainc.com/search-engine-marketing-glossary.html
- By definition brand management – is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s perceived value to the customer and thereby increase brand franchise and brand equity. (just doing it online) Wikipedia
- Google Alerts
- Twitter Alerts
- SERPH – (track in real time before pages are even indexed on Google)
- Search Engines