
There is a lot of talk buzzing around the Internet of online reputation management, as well as brand management. In most of the articles or blog posts I have read, I have noticed that people are confusing the two – almost blending them. The two should not be blended, and each should have their own seperate marketing strategies. I am hoping to give you a better idea of what the two are, so lets define them.
- By definition online reputation management – The act of monitoring, addressing or mitigating undesirable search engine results or mentions in online media for a company or product – http://www.anvilmediainc.com/search-engine-marketing-glossary.html
- By definition brand management – is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s perceived value to the customer and thereby increase brand franchise and brand equity. (just doing it online) Wikipedia
- Google Alerts
- Twitter Alerts
- SERPH – (track in real time before pages are even indexed on Google)
- Search Engines
Thanks for mentioning Trackur. Please feel free to email me if you have any questions about Trackur. We offer a 14 day free trial so anyone can test it for themselves.
@Andy Beal
Thanks Andy!
Hi Mat,
We are also a monitoring service, but our focus is on small and medium-sized businesses. We monitor and measure relevant online conversations and then help our clients get involved in the conversation. We will also be releasing a consumer version of our software in the net month or so that will allow companies to self-serve. You nailed it when you said companies should be monitoring their online reputation daily and we are trying to help those companies that may not have the time of knowledge to do it themselves.
Cari
Buzz.io
@Cari
Cari – thanks for commenting, and I would love for you to share more information with our readers about your monitoring service. Follow me on Twitter and DM me – http://twitter.com/Matt_Siltala and we will see what we can work out. Thx
Thank you for the helpful post. I found your blog with Google and I will start following. Hope to see new blogs soon.
https://leakserv.com/