All PPC account managers know that dreaded feeling that comes as their monthly reporting days approach. That is, of course, if they don’t have an automated reporting tool already in place.
Reporting is an important part of PPC management. The client (or upper management) needs to know if we are hitting goals, or at least making progress. It also gives us the opportunity each month to prove our worth and hopefully continue to earn a paycheck.
For those PPC managers out there who are looking for automated PPC reporting, I have begun compiling a list of reporting tools/services (see the goodness below). Full disclosure, I have not demoed all of these tools and the list does not go into the features and benefits of each service. However, it does provide trial periods, pricing, contract lengths, and PPC Networks integration data. Most of the data has been gathered from each tool provider’s website (links are included). Keep in mind that some tool providers work hard to keep this info secret so that you will have to contact them to get prices. When doing so, it can be helpful to contact these providers before signing up as several are negotiable on price.
Obviously, not all of these prices can be compared apples to apples, as several of these reporting tools include bid management tools, which can provide a huge value, but can also drive the cost way up with percent of adspend costs of up to 5%.