Social Media WIN (for a change)

In a world of Social Media fails it’s refreshing and worthwhile to point out a win. People are quick to point out when a company does something wrong, why don’t we point out when they do something right instead?! AMIRIGHT? Here’s the story: Here at Avalaunch Media we use the retargeting platform Adroll for our PPC Lead Generation. We like it. We really do. In fact, they rock and roll!

I mentioned them in a tweet last week when talking to my #PPCChat amigos:

@jessesem We just do our own in house. We have used Adroll, but just all around has been good. — Luke Alley (@LukeAlley) March 20, 2014

They responded back later that day with a fun tweet that had some personality. A real person was actually talking to me like a real person!

@LukeAlley We’d love to ‘Roll with you again if you’re ever interested in coming back. Lots of upgrades and new features of late. — AdRoll (@AdRoll) March 21, 2014

A play on words! Hah. I saw what they did there… ‘Roll with you! That’s like, their name but ‘Roll as a verb instead of a noun! I snickered and up’d the ante:

@AdRoll They see me rollin’, on Adroll, remarketin & tryin to catch those leads, trying to catch those leads, trying to catch those leads. — Luke Alley (@LukeAlley) March 21, 2014

Get it? It’s like that song that is actually this, but I usually think of this instead (and Weird Al nearly describes me to a T, minus first in my class at MIT). I thought Adroll might not get the reference, as they are from SF and probably not as gangsta as us in Utah, but they did! They fired one right back and WON:

@LukeAlley You keep on rollin’, we’ll keep on servin’ I wanna rock and roll all night, and retarget everyday! — AdRoll (@AdRoll) March 22, 2014

Simply awesome to see a real company, with real personality, with a real good product, winning on social media. Seen any good examples of Social Media Wins lately? Share away! Rock on Adroll. UPDATE: Adroll responded back… and I’m not surprised!

@LukeAlley I’m blown away by the power of Twitter in helping us surprise & delight customers. Thanks for the post! cc @shpturner @sylvialam — Jackie Lamping (@jackielamping) March 26, 2014