I’m obsessed with the solo entrepreneurs who are successful leveraging social media to launch a business. They start with a simple idea – like pay me and I’ll wear your t-shirt around LA. They put up a blog, take pictures and video of themselves wearing your shirts and promote it on their social networking sites. That’s the beginning of IWearYourShirt.com
The idea caught on and now there are 2 guys (it should be WeWearYourShirt.com).
Then comes a new spin on the idea – at SheWearsYourTee. I really like this one because a model will wear your tee. That means you get some killer product shots you can use on your site.
Another element is how the pricing works to encourage people to act fast and not wait. January 1st the price is $1 and the price goes up every day. It’s the same concept with another one of my favorite businesses using this model called LoveJingles.com.
I figured out the guy who started it made $18k in 5 days and continues to bring in more money and build more value for his customers each day as the word spreads. He signed on Yahoo! to advertise on their anniversary. I also like how he launched it by reaching out to 10 bloggers (I was one of them and didn’t blog about it but wish I had. I’m making up for it now).
Another twist is to make it personal – someone has a birthday or anniversary every day of the year. Someone gets married or engaged every day, has a baby, etc. What could you offer them? People also have news that you could promote in a similar way. You could be their social media billboard. I really like when it’s both online and offline.
Here’s another one with a new spin – product giveaways — AnyLuckyDay.com Now if the guys at Backcountry.com would just use this to market their sites like steepandcheap.com you can see how this idea can apply to businesses. The site has a deal on ski gear and once the item is sold it’s gone and the next deal shows up. Why not promote the current deal on social sites? At least a button to tweet about it.
Could you add this model to your business? Have any other examples for me? Leave them in the comments. Oh, and if you wouldn’t mind, could you tweet this post? Thanks!