It’s about that time again, and I don’t mean Christmas (yet) I am talking about conference time! It has been a while since my last SES, but I am looking forward to speaking on two panels this year at SES Chicago 2009. Here are the details of the sessions:
First Session 10:30AM Monday Dec. 7
Mixed Media SERPs
Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. How do the new “blended” search results pages affect your marketing strategy? Do these changes mean that the major search engines are eager to keep the “second click” on web properties owned by themselves? How popular are the new blended search results with users?
Andrew Goodman, SES Advisory Board & Principal, Page Zero Media
Second Session 1:45 PM Monday Dec. 7
Images & Optimization
It’s been said that a picture can be worth a thousand clicks. If your website has a lot of product images or contains many images as part of the design, you can’t afford to miss this session. Join us as we explore enhanced image search along with image links, geo-tags, accessibility issues, alt attributes, surrounding text, filtering concerns, file sizes, image-specific search engines and a host of other important considerations for capturing targeted traffic.
Joshua Palau, VP, Search, Razorfish
As always, please make sure and come up and say hi (we can Dailybooth it up together), and if you are able to make it any of my two sessions that would be awesome too! See you in Chicago!