James Hansen sent me an email the other day asking “When did the stars return to local search?” Attached was a screen shot from a search done that very day: While helping Mark Derrico, a local Chandler Insurance company with their online marketing, James had stumbled upon the lost gold stars treasure of local search! […]
Earlier this week Google Maps rolled out their new Favicon. The added “g” is perhaps an effort to further brand their maps section. But perhaps the most iconic portion of the maps, the red pin, remains the same. The blue portion of the map in the image seems a bit off, as water doesn’t typically […]
It is pretty clear that Google wants you to stay on Google. I miss the days of doing a search for something local and actually finding it with one click. You know the whole movement to shop local & avoid big brands and get back to main street? This really makes me wanna start […]
*Disclaimer – If you absolutely must tinker with your Google+ Local page right now – check out this little write up. I think we should all hold tight for a while to see what happens while a lot of the kinks are worked out so things don’t get really screwy. Anyway, if you are one […]
Google tweaking their Ads section once again: Google is testing new text above their sponsored ads. The search terms are now placed in the ad area. The above is a screen shot of Google’s yellow ad section above the organics. Highlighted is the text with the search terms “Fountain Hills pest control“. Previous versions have […]
Here are a few screen shots of the new Google+ iPhone app. I am loving the new features and will probably end up using it more now. It’s not perfect, but it’s worlds apart from what it was. With the latest algo update and Google putting more emphasis on social you know they are gonna […]
A lesson in Repurposing Content – I heard an English teacher once say that “Every modern love story is a copy of Shakespeare.” She used Westside Story as an extreme example, stolen from Romeo and Juliet. She went on to challenge us to find a theme that Shakespeare did not cover. But there are […]
Well there have been a bunch of busy bees in the Google local search hive. Local has been under the knife a few times. From reset data, to cool visual effects. These are today’s changes in Google’s local blended results. The New Gray Google Map Marker Less intrusive, less eye catching, more interactive. Rolling over […]
UPDATE: Good discussion going on over on Google Plus about this: https://plus.google.com/115671137696411026556/posts/SKAvdpzTzu9 Maybe I am late to this, but I just noticed a new thing with Google Places. Has anyone seen this before today? I have not seen anyone talking about it or making mention of it yet. Anyway, after you click on the website […]
Introducing the new Google Adwords button. How will Google Adwords +1 Button change Internet Marketing? Does it affect PPC? Will it help or hurt CRO? Can it really increase CTR? What’s the Math? In a recent email from Google Adwords was the following notification: In the coming weeks, your search results and ads on Google […]
