Tag Archives: Omniture

Five Lessons in Successful Rebranding

What’s in a name?  Nothing that can’t be changed. Almost daily, companies shed old identities in place of newer distinctions.  Rebranding, however,  isn’t always as drastic as a new name, logo, and tagline, it may simply involve updating a logo, changing a tagline, or highlighting a new offering to customers. Rebranding company identity is a […]

The Right Web Analytics for the Right Price

It amazes me how often when talking to a client (or potential client) and asking the questions, what analytics program are you using? can I get access to your reports? and what do you think are your top 5 strongest converting keywords?, I get the deer in the headlights stare. Most of them cannot respond […]