Last night I had the pleasure of watching our very own director of PPC, Luke Alley present “Ways to Make Money with PPC” as well as how to avoid losing money with it. This event took place at Eastern Arizona College for the small business owners of the Thatcher, Safford and Gila Valley Arizona area. I […]
When I was a junior in college I came to a crossroad that ultimately shaped my career. I had been offered an internship at Publicis, a traditional ad agency that is well known, and I accepted about 7 months before I was going to start. However, between accepting the internship and starting it I was […]
This is the first post in a series looking at competitive research tools and their data accuracy. Well be looking at Spyfu.com today. Competitive research tools are meant to serve one purpose, to get accurate data on the competition and turn that into actionable items. So how do you know ifthe data that you are […]
Well there have been a bunch of busy bees in the Google local search hive. Local has been under the knife a few times. From reset data, to cool visual effects. These are today’s changes in Google’s local blended results. The New Gray Google Map Marker Less intrusive, less eye catching, more interactive. Rolling over […]
Introducing the new Google Adwords button. How will Google Adwords +1 Button change Internet Marketing? Does it affect PPC? Will it help or hurt CRO? Can it really increase CTR? What’s the Math? In a recent email from Google Adwords was the following notification: In the coming weeks, your search results and ads on Google […]
