Tag Archives: PPC

13 Tools to Crush PPC Reporting

All PPC account managers know that dreaded feeling  that comes as their monthly reporting days approach.  That is, of course, if they don’t have an automated reporting tool already in place. Reporting is an important part of PPC management.  The client (or upper management) needs to know if we are hitting goals, or at least […]

Adwords Enhanced Campaigns Resource

Advertisers are scrambling to understand Enhanced Campaigns and get their campaigns in order for the fundamental shift in how Adwords is managed. We’ve compiled a list of as many sites as we know of that are reporting on this change. We will be reading and re-reading anything we can get our hands on to understand […]

Luke Alley Shares PPC Landing Page Secrets [Video Clip and Slide Deck]

Last night I had the pleasure of watching our very own director of PPC, Luke Alley present “Ways to Make Money with PPC” as well as how to avoid losing money with it.  This event took place at Eastern Arizona College for the small business owners of the Thatcher, Safford and Gila Valley Arizona area.  I […]

My Mortgage Tech Summit Deck on Mortgage PPC 101

I had an awesome opportunity to join my friends at Mortgage Tech Summit in Denver, Colorado last week. The conference was for those in the mortgage industry and covered everything from handling leads, to LinkedIn advertising, to CRM’s. The most exciting presentation though was reserved for a special few (really just a few) who got […]

It’s a Good Time To Be In Pay Per Click

When I was a junior in college I came to a crossroad that ultimately shaped my career. I had been offered an internship at Publicis, a traditional ad agency that is well known, and I accepted about 7 months before I was going to start. However, between accepting the internship and starting it I was […]

Competitive Research Tools: Spyfu.com Data Analysis

This is the first post in a series looking at competitive research tools and their data accuracy. We’ll be looking at Spyfu.com today. Competitive research tools are meant to serve one purpose, to get accurate data on the competition and turn that into actionable items. So how do you know ifthe data that you are […]

Google Adwords Will Be Removing Position Preference

Google Adwords will be removing position preference. The feature has already been disabled. But for those that would be grandfathered in, they are removing this option entirely come May 2011. This announcement came via a message within the Adwords. Announcement: Retiring the position preference setting In early May, we’ll be removing the option to set […]

The Difference between PPC Bid Management and Real Optimization

The term “optimization” gets tossed around quite a bit. What does it really mean? Does it just mean that you’re trying your hardest? Does it mean finding ways to make marginal improvements? Or does it mean truly achieving the best possible results by using all of the data and technology available? Last week I attended […]