On the 97th Floor SEO Blog where I post about viral campaigns every Friday, I got asked this questions about what good viral campaigns do, if they sell no product? Its a fair question to the un-learned (maybe not by the type of person that asked it – proclaimed SEO) I guess. The problem with this question is, the person asking it, is completely missing the point of why people like me are running viral campaigns. There are many other amazing places for stories to go viral, but for the sake of this post – I am going to focus on Digg. The Digg Effect? If you get a FP on Digg, and it gets you so much traffic it takes your server down because of 40-100k plus uniques to your site (from what I have seen) you are bound to get noticed by someone. So looking at your sales, and seeing none should not be alarming. You can get crazy traffic from Digg even if your story does not make it popular. But if it does … You just experienced the Digg effect. What is the Digg effect? After your server recovers –
- People know about you now.
- They know about your site.
- They are going to be linking to your story. Yea Links! We love links!
- They are going to continue to talk about you for weeks, More Links!!
- Other social networks may pick up your story and send even more traffic, links and saves.
- Digg carries a lot of trust.
- Stories rank well and push more trust to your site.
- You get added benefits from Alexa (crazy burst, and then steady flow of traffic)