A few days ago I wrote a blog post about the aftermath of Twitter promotions. The premise of the article being that what happens after your original Tweet can be any body’s guess.
If you follow this blog, you know that I’m a big NBA fan and am always looking for ways to tie basketball into my posts. So, I need to give a big thanks to Mr. Charlie Villanueva for being the first NBA player to be caught Tweeting during a professional game!
Charlie plays for the Milwaukee Bucks, which is a franchise that is currently fighting for the last of 8 playoff spots in the Eastern conference. Charlie also plays for a notoriously hard-nosed coach, Mr. Scott Skiles, who is the only point guard in history to ever get into a fight with @THE_REAL_SHAQ. (Literally Skiles at 6′ 2″ and 180 lbs tried to tangle with 7′ 1″ and 325 lbs Shaq). Apparently, Skiles reamed Charlie pretty good for his lack of discretion in jumping on Twitter during a game! I guess Charlie should consider himself lucky not to have been playing for Jerry Sloan. Jerry might have kicked him off the team or a few days.
So what exactly did Charlie do? During halftime of Sunday’s game against the Boston Celtics, Charlie sent the following Tweet: “In da locker room, snuck to post my twitt. We’re playing the Celtics, tie ball game at da half. Coach wants more toughness. I gotta step up.” Coincidentally, Charlie had a team high point total of 19 and the Bucks won the game. Regardless of the positive outcome, Skiles was worried that Charlie’s Tweet sent a message of being unfocused. I tend to agree.
I love this story. I love that NBA players are becoming big Twitter users. I love that Charlie was crazy enough to send a Tweet during an actual game. And, I love that Skiles called him out for it, because Tweets often can and will bite you back.
5 thoughts on “Twitter Aftermath (Part 2)”
Haha… That’s awesome! I’ve been thinking of ways to improve tweets and one thing i came up with was to be more focused with them and not to let it be simply a busy work type thing. This is a prime example of letting Twitter get you distracted. Nice. And PS… if your coach is Scott Skiles, don’t mess with him…
I wonder if the teams are now going to have to start having a “Twitter Clause” in contracts stating that Twitter can’t be used during a game – just like cell phone useage or text messaging … lol – makes you wonder!
@Mat – I am thinking that there are/will be more contracts that require players to use Twitter as part of their marketing duties.
@Jon – Being productive with Twitter is definitely a curve ball that few people hit.
To Tweet or Not to Tweet… that is the question. (Sorry couldn’t resist that one.) What about the fact that there had to be some followers that might not have realized he was playing right then, and hopped on TV to watch the game. More viewers = More revenue for advertisers = WIN WIN
So, yes, he may have lacked focus in the moment, but was there an ROI on his Tweet? Hard to calculate, but I’d have to yes, at least at some level.
Just a thought… thanks for the post!
Bradley Bowden, CEO
Green Shield International