Doctor evaluating knee pain
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A “Joint” Effort: AKPC Grows New Patients By 168%

Arthritis Knee Pain Centers (AKPC) specializes in restoring mobility and quality of life for patients with knee osteoarthritis, without the need for surgery, through the use of lubricating gel injections. Guided by our North Star of client success, we partnered with AKPC to re-engage patients throughout their treatment journey, while expanding reach through paid media and social advertising. Through this multi-channel approach, AKPC experienced significant growth in patient volumes, scheduled screenings, and email engagement.

Industry

  • Health & Wellness
  • Medical
  • Consumer Goods

Services

  • Marketing Automation
  • Paid Media
  • Social Media Advertising
  • Creative

168%

Increase in New Patients

209%

Growth In Scheduled Screenings

185%

Total Increase in Patient Traffic Via Email

6.2%

Reduction in Cost Per New Patient

The Challenge

Arthritis Knee Pain Centers (AKPC) faced two main challenges. First, because viscosupplementation requires multiple injections and ongoing checkups, continuous engagement was critical. AKPC needed marketing automation flows to guide patients through consults, follow-ups, treatment, post-care information, and six-month check-ins.

Second, they aimed to grow patient numbers across 14 locations while keeping costs per new patient consistent, using paid search and social media campaigns to drive volume and scheduled screenings.

The North Star moment came when both teams aligned on a shared vision: every marketing effort, whether paid campaigns or email automation, should directly drive patient growth and meaningful engagement. This alignment guided all strategic decisions and set the stage for measurable patient growth.

The Approach

To address AKPC’s challenges and drive patient volume, we implemented a phased, multichannel strategy:

01Paid Search & Social Media Optimization

We consolidated Google and Microsoft Ad keywords, expanded to Facebook, and used Salesforce data to improve the conversion of leads to patients.

02Landing Page Enhancement

We increased budgets for campaigns with the lowest cost per new patient and optimized landing pages in 2023 and 2024 to simplify the scheduling of screenings.

03Email Marketing & Automation

We refreshed three low-performing emails to boost engagement and expanded automation with 30+ targeted emails via Salesforce Marketing Cloud, guiding patients from consult to post-treatment follow-up.

The Results

Centering our marketing efforts on a multichannel strategy for patient growth, AKPC achieved these results — a clear sign of what’s possible when a client’s North Star (patient growth) and our North Star (client success) are aligned:

  • A 168% increase in new patients
  • 209% more scheduled screenings
  • A 185% boost in email clicks
  • A 6.2% decrease in cost per new patient 
  • A 25% average email open rate
  • An 8.5% average email click-through rate

AKPC is just one of the many healthcare organizations we’ve helped expand and succeed. So if you’re looking for a marketing partner who knows your industry, is driven by results, and sees your success as their North Star, reach out to us for a free consultation.

We have worked with Avalaunch for over 1 ½ years and are very pleased with the results we have seen. They manage a sophisticated paid digital marketing campaign that has produced cost-effective, high-quality leads.

Doug Roper

Vice President of Marketing

We Launch Brands, People, and Purpose

Ready to Launch?

Let's make it happen. The next step is simple. Please fill out the form and we'll reach out to schedule a discovery call. Or if you just can't wait to get started, please call us directly at 801-893-9431.

Ready to Launch?

Let's make it happen. The next step is simple. Please fill out the form and we'll reach out to schedule a discovery call. Or if you just can't wait to get started, please call us directly at 801-893-9431.

We Launch Brands, People, and Purpose