The year 2025 is emerging as a time of uncertainty. Between tariffs, inflation, and cautious consumers, companies are starting to feel pressure to pull back on spending — especially on perceived non-essentials like marketing. But history shows this isn’t the right approach. Studies consistently highlight that companies investing in marketing during recessions outperform rivals. In […]
15
Apr
Apr
Finding the right marketing agency is a high-stakes decision, and LinkedIn has quietly become one of the most powerful tools in your corner. A joint study by LinkedIn and Edelman found that 55% of decision-makers use thought leadership content to vet the organizations they might hire. LinkedIn gives you a front-row seat to how agencies […]
11
Apr
Apr
Building a great company culture that makes employees and customers happy can be tough for many organizations. Company culture is complex and always changing, so naturally, it can be a challenge for leaders to spot issues. Think about company culture as being on a spectrum. On one end, you have businesses that focus on hard […]
19
Feb
Feb
The start of a new year is the perfect moment to step back and reevaluate your marketing strategy. Maybe you crushed all your marketing goals for 2024, and you’re ready to set the bar even higher in 2025 — or maybe it’s time to say goodbye to outdated tactics and embrace bold new ideas. Set […]
11
Feb
Feb
Abraham Lincoln famously said, “Give me six hours to chop down a tree, and I would spend the first four hours sharpening my axe.” The same principle applies to marketing — preparation is key to impact. Market research sharpens your messaging and ensures your key points resonate with your target audience. But even so, many businesses […]
04
Feb
Feb
On January 20, 2025, Avalaunch Media gathered for its annual town hall — a time to reflect on the wins of 2024, celebrate our people and clients, and set our sights on the year ahead with our North Star in mind. From major milestones to new initiatives, last year was one of growth, collaboration, and […]
17
Jan
Jan
Branding and performance marketing are often seen as two different (even competing) strategies in the marketing world — branding is sometimes seen as immeasurable, while performance marketing is numbers-driven and trackable. But does combining the two increase the odds of hitting the marketing jackpot with immediate results and long-term growth? New Research by Tracksuit and […]
14
Jan
Jan
Does your company tend to churn a lot of marketing employees and partners? In my two decades leading a premiere marketing agency and helping organizations from Fortune 500 giants to ambitious startups improve their marketing results, I’ve learned that one question gives me great insight into a brand’s marketing staying power: “What’s your organizational strategy […]
02
Jan
Jan
On any given day, marketers do a bit of everything, from carefully crafting website messaging and writing press releases to analyzing site traffic and coordinating with sales to gather the latest insights. Getting a decent marketing return on investment (ROI) takes considerable effort. But at its core, marketing thrives on listening to and understanding audiences. […]
11
Dec
Dec
It’s been a tumultuous few years for business. Supply chain problems, inflation, digital transformation, talent shortages, and changing consumer demands have kept companies in a constant state of crisis management and reactive marketing. Today, however, the most successful, resilient companies are moving away from gut feelings and toward proactive, data-informed marketing strategies with customer research. […]