Blog

Aug 16 2019

7 Benefits of Marketing Automation, According to Marketing Executives
August 16, 2019 | Casey Petersen
Marketing automation is growing in popularity. Industry executives are noticing the benefits of marketing automation and it isn’t difficult to see why. With the demand for relevant content rising, there has never bee[ ... ]
Aug 7 2019

Old School Ads That Won’t Fly in 2019
August 7, 2019 | Matt Siltala
At a digital marketing agency like Avalaunch Media, marketing channels are THE predominant conversation topic. Marketing channels are always morphing and agencies like ours are charged with keeping up with the changes �[ ... ]
Jul 17 2019

When and Where to Use Each PPC Match Type
July 17, 2019 | Kyle Shurtz
When setting up paid search campaigns, marketers have many options to get the best return on investment for their clients. And with Google’s four match types — broad match, phrase match, exact match, and broad match [ ... ]
Jul 9 2019

Local SEO Mistakes to Avoid
July 9, 2019 | Craig Farmer
Consider this: 60 percent of American adults conduct searches for local services or product information on mobile devices. Beyond that, 50 percent of the people who did a local search on their phone went to a physical st[ ... ]
Jun 28 2019

Perfection Is the Enemy of Progress
June 28, 2019 | Amanda Doyle
I can count on my hand how many corporate meetings I have been in that have left a lasting impression or impact on my career and personal development. Fact is, few do. Nothing irritates me more than to leave a meeting wi[ ... ]
Jun 7 2019

3 Marketing Automation “Musts” to Increase Conversions
June 7, 2019 | Casey Petersen
Are you using your marketing automation software to its fullest capacity? If there is one thing that businesses need to understand before diving head first into the world of marketing automation, it is this: integrati[ ... ]
May 29 2019

5 Effective Ways to Measure Your Social Media Activity
May 29, 2019 | Nastassja Krupczynski
Social media is turning into a fundamental aspect of marketing. However, it can sometimes be tough to determine the success of your social media posts. How are you supposed to measure what you are doing well? Use these f[ ... ]
Apr 2 2019

15 Questions That Will Define Your Target Audience
April 2, 2019 | Hannah Davis
Your target audience: They’re the ones who need, want, and eventually purchase your product or service. If you’re in the process of defining your business—or even if you’re looking to redefine your current compan[ ... ]
Mar 28 2019

How Social Media Marketing Can Put Your Business on the World Wide Map
March 28, 2019 | Amanda Doyle
In today’s world, it’s hard to imagine waiting in lines or walking through a store without seeing someone on their phone, checking up on a social media feed. Social networks are such a fundamental part of internet us[ ... ]
Mar 8 2019

Celebrating Women in Business
March 8, 2019 | Morgan Aguilar
At Avalaunch Media, we are lucky enough to have a front row seat to some impressive business success stories. Whether they come to us at their inception, or after years of company development, we are repeatedly impressed[ ... ]