This year has been particularly challenging for businesses, so it is crucial to have a Q4 E-Comm marketing plan. The onset of the global pandemic in March and its effects on the economy forced many consumers into frugality, and retailers all over the country had no option but to shut their doors. With the possible […]
21
Sep
Sep
Are you looking for new ideas for your dental practice marketing strategies? A dentist’s role in the community is to promote oral health in the local community, and the best way to fulfill that responsibility is to market effectively. Marketing isn’t just about driving revenue and obtaining new patients; it’s also about building your reputation, […]
14
Sep
Sep
The most effective marketing is almost always the result of effectively targeting the right audience; marketing strategies should always be tailored to the interests, needs, and spending habits of a specific group. Without an audience to focus on, your marketing will fall flat. Knowing how to market to a business-to-business (B2B) audience is especially critical […]
09
Sep
Sep
As experienced marketers, the teams at Avalaunch Media know that technology and market demands are always changing. That’s why we’re versatile and constantly adapting our strategies, helping clients of all budget sizes elevate their brands for the best value. Selecting the right digital marketing channels for maximum ROI is key in this quest. Our full-service […]
24
Aug
Aug
As of March 19, 2020, six out of 10 employees in the United States were working from home due to the coronavirus, and this number has likely increased since then. Many were skeptical that the transition could be successful, due to assumptions and myths about working from home. However, research suggests that “quarantine” style remote […]
28
Jul
Jul
Marketing is the process of “creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large,” according to the American Marketing Association. This process is done in a number of different ways; marketing professionals use one or more of the five concepts of marketing in order to earn consumer […]
21
Jul
Jul
Why should you learn how to advertise with Google? Did you know Google Ads is the most popular and widely used marketing tool in the world? In 2019, Google Ads yielded over $134 billion in revenue — so it’s no surprise that it leads to 50% more conversions than organic search! This powerful tool is […]
10
Jul
Jul
Contrary to its name, social media is no longer just for posting pics of your dinner to friends and family. Today, it’s about businesses sharing valuable content — including marketing content — to build communities. But not all businesses are taking advantage of the major marketing opportunity that social media provides. According to InTouch Marketing, […]
30
Jun
Jun
Facebook is no longer just a platform for staying connected with friends — it’s also become a major marketing platform. According to Hubspot research, Facebook ads account for over 9% of all digital ad spending and nearly 19% of mobile digital marketing worldwide! Why are so many businesses investing in Facebook ads, you may ask? […]
19
Jun
Jun
The concept of marketing as we know it came about as during the Industrial Revolution when mass production, transportation infrastructure, high demand, mass media, and increased competition created the need for marketing techniques. Advertising was critical to a business’s survival in a competitive selling landscape even in the mid-1800s! At the time, brands gained exposure […]