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  • Jan 24 2014

    Did Google Axe the Blog Vertical from the Menu?

    January 24, 2014 | Thomas Ballantyne

    Google is always full of surprises. And here is their latest trick… Google has opted to take the less is more approach with their menu options. Logically more searches for applications will help them push more goog[ ... ]

  • Nov 27 2013

    Recent and Upcoming Changes to Yelp

    November 27, 2013 | Thomas Ballantyne

    Yelp is changing their website, they no longer have a review filter!!! Okay, before I get hate mail about false headlines, they are no longer calling it a review filter. It is now the “Recommendation Software“[ ... ]

  • Apr 9 2013

    Interview of Pest Control Guy by SEOinHouse

    April 9, 2013 | Thomas Ballantyne

    Jessica Bowman of SeoInHouse.com sent this series of questions to Thomas Ballantyne of Bulwark Exterminating prior to an attempted interview online. The interwebs did not align that day, the recording failed. Not able to[ ... ]

  • Oct 5 2012

    When Did the Google Review Stars Return to Local Search?

    October 5, 2012 | Thomas Ballantyne

    James Hansen sent me an email the other day asking “When did the stars return to local search?” Attached was a screen shot from a search done that very day: While helping Mark Derrico, a local Chandler Insura[ ... ]

  • Sep 14 2012

    New Google Maps Favicon

    September 14, 2012 | Thomas Ballantyne

    Earlier this week Google Maps rolled out their new Favicon. The added “g” is perhaps an effort to further brand their maps section. But perhaps the most iconic portion of the maps, the red pin, remains the sa[ ... ]

  • May 18 2012

    “Ads related to” New Google Ad Space Text

    May 18, 2012 | Thomas Ballantyne

    Google tweaking their Ads section once again: Google is testing new text above their sponsored ads. The search terms are now placed in the ad area. The above is a screen shot of Google’s yellow ad section above the[ ... ]

  • Jan 12 2012

    Facebook’s New Layout Changes Ad Space

    January 12, 2012 | Thomas Ballantyne

    Facebook’s new timeline layout changes the ad space as follows: Old Facebook Profile Ads New Slimmer Facebook Profile Ads  Compare the Same Facebook Ad Side by Side Differences in Facebook Ads While the ad sizes a[ ... ]

  • Nov 3 2011

    Update: Google Local Mixed Results Hit the Blender

    November 3, 2011 | Thomas Ballantyne

    Well there have been a bunch of busy bees in the Google local search hive. Local has been under the knife a few times. From reset data, to cool visual effects. These are today’s changes in Google’s local blen[ ... ]

  • Sep 9 2011

    TLD .XXX Reputation Management Nightmare?

    September 9, 2011 | Thomas Ballantyne

    TDL .XXX was announced earlier this year and is now in full swing. Here is the Pre-Registration Schedule   Sunrise: Available September 7 — October 28, 2011 Registration Requires Trademarked Name. Sunrise AD: Avail[ ... ]

  • Jul 14 2011

    Adwords +1 Button Changes Internet Marketing.. PPC, CRO, CTR

    July 14, 2011 | Thomas Ballantyne

    Introducing the new Google Adwords button. How will Google Adwords +1 Button change Internet Marketing? Does it affect PPC? Will it help or hurt CRO? Can it really increase CTR? What’s the Math? In a recent email f[ ... ]