• Mar 4 2015

    Are You Optimizing Your Facebook Ad Campaign Structure?

    March 4, 2015 | Garrett McGregor

    It is now fast and easy with Power Editor to create Facebook ad campaigns, ad sets and ads. At no time with FB has it been easier to create and manage campaigns! As FB continues to improve their ad platform we are the b[ ... ]

  • Oct 9 2012

    KitchenAid Whips Up a Good Social Media Crisis Response

    October 9, 2012 | Shaine Alleman

    Last week, while the Presidential candidates were duking it out on stage in Colorado, another battle was waging behind the scenes on Twitter. During the debate, President Obama attempted to rebut Romney’s healthcar[ ... ]

  • Oct 3 2012

    Facebook Gives the FTC an Earful on Privacy

    October 3, 2012 | Shaine Alleman

    Privacy issues are all the rage lately when it comes to social media use on both a personal and professional level. Yet another issue has reared its head against Facebook. The Federal Trade Commission (FTC) recently publ[ ... ]

  • Feb 23 2009

    Viral Marketing Ideas For Physician Offices

    February 23, 2009 | Matt Siltala

    During SMX West 2009 Andy did a great job live blogging the sessions he attended, and a comment came through on one of the posts he did asking for ideas, or “out-of-the-box” marketing tactics that could work [ ... ]

  • Jan 28 2009

    You Can’t Play Until Your Room Is Clean

    January 28, 2009 | Matt Siltala

    I have been reading so much lately about social media in 2009, and how everybody thinks the rules are changing. I have to throw in my two cents because I think most of this talk (and what I read) is garbage! IMO, social [ ... ]

  • Jan 27 2009

    Here Is Why You MUST Have A Facebook Page

    January 27, 2009 | Matt Siltala

    I have a neighbor that is an amazing web developer and is so immersed in what he does, that until recently (after chatting with me) I rarely saw him do anything with social networks.  A few months ago I got him on Twitt[ ... ]

  • Jan 9 2009

    Call It Whatever You Want But Does It Make You Money?

    January 9, 2009 | Matt Siltala

    This week alone I have read at least 5 different articles talking about so-called social media experts, and if you can really call yourself a social media expert in such a new field.  Only one of these articles I read m[ ... ]

  • Jan 6 2009

    How To Use Social Media Offline

    January 6, 2009 | Matt Siltala

    A couple days ago I got some new business cards in the mail, and I am really pleased with how they turned out.  Business cards have been a form of offline marketing for as long as any of you can probably remember, but a[ ... ]

  • Dec 11 2008

    9 Social Media Questions Answered By Cameron Olthuis

    December 11, 2008 | Matt Siltala

    I appreciate my good bud Cameron Olthuis taking the time to answer some questions about social media that many of my readers have either sent me via email, or are always asking me.  Also, this is a great opportunity for[ ... ]

  • Dec 8 2008

    Do Not Fear The Social In Social Media

    December 8, 2008 | Matt Siltala

    The Social Fear: When I am teaching clients (or consulting new to Internet business owners) about social media, and starting to dive deeper into social media marketing with them, the very first thing I try to help them u[ ... ]