Do you want the copy on your website to help your business show up on Google? Or do you want it to convert customers who land on your site? Do you know if you should use CRO vs. SEO? Your answer is most likely “both.” Some people will tell you that you have to choose. They’ll […]
Category Archives: SEO
13
Oct
Oct
This year has been particularly challenging for businesses, so it is crucial to have a Q4 E-Comm marketing plan. The onset of the global pandemic in March and its effects on the economy forced many consumers into frugality, and retailers all over the country had no option but to shut their doors. With the possible […]
21
Sep
Sep
Are you looking for new ideas for your dental practice marketing strategies? A dentist’s role in the community is to promote oral health in the local community, and the best way to fulfill that responsibility is to market effectively. Marketing isn’t just about driving revenue and obtaining new patients; it’s also about building your reputation, […]
14
Sep
Sep
The most effective marketing is almost always the result of effectively targeting the right audience; marketing strategies should always be tailored to the interests, needs, and spending habits of a specific group. Without an audience to focus on, your marketing will fall flat. Knowing how to market to a business-to-business (B2B) audience is especially critical […]
09
Sep
Sep
As experienced marketers, the teams at Avalaunch Media know that technology and market demands are always changing. That’s why we’re versatile and constantly adapting our strategies, helping clients of all budget sizes elevate their brands for the best value. Selecting the right digital marketing channels for maximum ROI is key in this quest. Our full-service […]
19
Jun
Jun
The concept of marketing as we know it came about as during the Industrial Revolution when mass production, transportation infrastructure, high demand, mass media, and increased competition created the need for marketing techniques. Advertising was critical to a business’s survival in a competitive selling landscape even in the mid-1800s! At the time, brands gained exposure […]
08
Jun
Jun
Developing an Integrated Strategy for Your PPC and SEO Campaign One of the most common questions clients digital marketers get is whether a search engine optimization (SEO) or a pay-per-click (PPC) ad campaign is the more advantageous strategy for gaining visibility on a search engine. The answer? You need both for maximum impact; SEO and […]
27
May
May
Many people create YouTube videos to succeed on YouTube, but very few create content to rank well on Google. Here are some of our tips for making great video content that can rank well in Google SERPs! YouTube has evolved dramatically over the years. Where once it was a simple video hosting platform to share […]
26
May
May
As both the number of cases and the death tolls from COVID-19 increase exponentially, alongside massive unemployment claims as the global economy wanes, it is difficult to be optimistic today. Those in digital marketing and SEO are fortunate to easily transition to a work-from-home environment. Yet, this only delays the inevitable. We will experience a […]
28
Apr
Apr
As the coronavirus crisis continues to escalate, many small business owners are losing hope of navigating their business successfully through the pandemic, so we have developed a local Utah SEO guide to help. The National Federation of Independent Business (NFIB) reported that on March 23, 2020, 76% of small businesses said they had already been […]