Are you using A/B testing as part of your overarching marketing strategy? If not, you’re missing out on value opportunities to spot and fix holes in your campaign.
Category Archives: SEO
28
May
May
A basic SEO website audit is a great starting place for your digital marketing strategy. Conducting an audit will help you see where you currently rank and how you can do better. This may sound complicated, especially if you’ve never done it before, but a DIY website audit isn’t as difficult as it sounds. A […]
27
Oct
Oct
Do you want the copy on your website to help your business show up on Google? Or do you want it to convert customers who land on your site? Do you know if you should use CRO (conversion rate optimization) vs. SEO? Your answer is most likely “both.” Some people will tell you that you have […]
13
Oct
Oct
This year has been particularly challenging for businesses, so it is crucial to have a Q4 E-Comm marketing plan. The onset of the global pandemic in March and its effects on the economy forced many consumers into frugality, and retailers all over the country had no option but to shut their doors. With the possible […]
21
Sep
Sep
Are you looking for new ideas for your dental practice marketing strategies? A dentist’s role in the community is to promote oral health in the local community, and the best way to fulfill that responsibility is to market effectively. Marketing isn’t just about driving revenue and obtaining new patients; it’s also about building your reputation, […]
14
Sep
Sep
The most effective marketing is almost always the result of effectively targeting the right audience; marketing strategies should always be tailored to the interests, needs, and spending habits of a specific group. Without an audience to focus on, your marketing will fall flat. Knowing how to market to a business-to-business (B2B) audience is especially critical […]
09
Sep
Sep
As experienced marketers, the teams at Avalaunch Media know that technology and market demands are always changing. That’s why we’re versatile and constantly adapting our strategies, helping clients of all budget sizes elevate their brands for the best value. Selecting the right digital marketing channels for maximum ROI is key in this quest. Our full-service […]
19
Jun
Jun
What is digital marketing? Digital marketing is advertising by integrating all digital channels and techniques, such as email marketing, social media, search engine optimization (SEO), and other channels to generate leads and turn them into customers. Let’s dive deeper into digital marketing and discuss common marketing strategies of today and how you can use them […]
08
Jun
Jun
Developing an Integrated Strategy for Your PPC and SEO Campaign One of the most common questions clients digital marketers get is whether a search engine optimization (SEO) or a pay-per-click (PPC) ad campaign is the more advantageous strategy for gaining visibility on a search engine. The answer? You need both for maximum impact; SEO and […]
27
May
May
Many people create YouTube videos to succeed on YouTube, but very few create content to rank well on Google. Here are some of our tips for making great video content that can rank well in Google SERPs! YouTube has evolved dramatically over the years. Where once it was a simple video hosting platform to share […]