The most effective marketing is almost always the result of effectively targeting the right audience; marketing strategies should always be tailored to the interests, needs, and spending habits of a specific group. Without an audience to focus on, your marketing will fall flat. Knowing how to market to a business-to-business (B2B) audience is especially critical […]
Category Archives: SEO
09
Sep
Sep
As experienced marketers, the teams at Avalaunch Media know that technology and market demands are always changing. That’s why we’re versatile and constantly adapting our strategies, helping clients of all budget sizes elevate their brands for the best value. Selecting the right digital marketing channels for maximum ROI is key in this quest. Our full-service […]
19
Jun
Jun
The concept of marketing as we know it came about as during the Industrial Revolution when mass production, transportation infrastructure, high demand, mass media, and increased competition created the need for marketing techniques. Advertising was critical to a business’s survival in a competitive selling landscape even in the mid-1800s! At the time, brands gained exposure […]
08
Jun
Jun
Developing an Integrated Strategy for Your PPC and SEO Campaign One of the most common questions clients digital marketers get is whether a search engine optimization (SEO) or a pay-per-click (PPC) ad campaign is the more advantageous strategy for gaining visibility on a search engine. The answer? You need both for maximum impact; SEO and […]
27
May
May
Many people create YouTube videos to succeed on YouTube, but very few create content to rank well on Google. Here are some of our tips for making great video content that can rank well in Google SERPs! YouTube has evolved dramatically over the years. Where once it was a simple video hosting platform to share […]
26
May
May
As both the number of cases and the death tolls from COVID-19 increase exponentially, alongside massive unemployment claims as the global economy wanes, it is difficult to be optimistic today. Those in digital marketing and SEO are fortunate to easily transition to a work-from-home environment. Yet, this only delays the inevitable. We will experience a […]
28
Apr
Apr
As the coronavirus crisis continues to escalate, many small business owners are losing hope of navigating their business successfully through the pandemic, so we have developed a local Utah SEO guide to help. The National Federation of Independent Business (NFIB) reported that on March 23, 2020, 76% of small businesses said they had already been […]
21
Apr
Apr
Those who aren’t taking full advantage of all the capabilities of Google Analytics (GA) are missing out on valuable business opportunities. At Avalaunch Media Google Day 2020, our resident SEO Cowboy Beau Graves provided helpful tips on using GA to turn Insights Into Action With Google Analytics about your target audience, provide a personalized business […]
21
Apr
Apr
At Avalaunch Media Google Day 2020, Jared Gardner encouraged marketers to utilize evergreen content hubs to gain relevance on Google. In his presentation, he discussed ways on how to build a content hub and how it can increase traffic and give a website a competitive edge. As you’ll see below, Jared is an expert in […]
17
Apr
Apr
Why are companies so frequently behind their consumers? A lot of it can be attributed to their lack of a strong, omnichannel marketing approach, which prevents them from optimally engaging their customers. At Avalaunch Google Day 2020, Mitch Lunceford explains how companies can get ahead of their competition, their consumers, and technology by using an […]