While they may seem like an afterthought to some, the links that you choose to include on your site can carry an enormous amount of weight. Google looks at backlinks for a number of different reasons, including to assess the quality and credibility of the content on your site, which plays an important role in […]
Category Archives: SEO
04
Jan
Jan
As the world of SEO continues to evolve, I often ask companies how well their branded SEO is working. Many don’t know the difference between branded SEO and natural organic rankings. It is essential that a company not only know the difference between the two, but that each is taken into consideration when determining organic […]
14
Sep
Sep
WARNING: This article will improve your outreach skills and help turn you into the outreach Jedi you’ve always dreamt of becoming. Welcome to the world of outreach, or as I like to call it, the expanded universe of link building. My guess is that when you decided to pursue a career in digital marketing, it […]
30
Aug
Aug
I started my PPC career in a poorly lit, musty basement in Rexburg, Idaho. I was a student at Brigham Young University-Idaho and Stu Draper took a chance on a kid that knew nothing, but was hungry to learn and make a name for himself. We were happy to have our own space—which happened to […]
24
Aug
Aug
The recently released Expanded Text Ads (ETA) have changed Google AdWords text ads forever. Some thought this was an addition to standard text ads, but it’s a replacement—and a huge change. According to the Google blog, “after October 26th, 2016, you’ll no longer be able to create or edit standard text ads.” This seems like […]
18
Aug
Aug
You’ve probably seen, skimmed through, or subscribed to enough blogs to last a lifetime. With topics ranging from Ghost Hunting to FarmVille (you know, that Facebook game you get invited to on a weekly basis), you may think blogging is losing its edge. But is it? A 30-Second Blogging History Lesson Initially dubbed “weblog” and […]
03
Aug
Aug
It’s hard to imagine a world without social media. When they first hit, social media sites such as Facebook, Twitter, and Instagram allowed us to connect with our friends and family and share life moments. Nowadays, social media encompasses so much more. We can get news updates as they happen with Twitter, upload short videos […]
22
Jun
Jun
Several months ago I read a great article that discussed the similarities between high school popularity and SEO. Although some of us might have to reach deep into our memory bank, using basic old-school lessons can help us understand the future of SEO. It’s happened to all of us –junior high, high school, maybe even […]
16
Jun
Jun
We at Avalaunch Media know the importance of visual content and its place in the marketing mix. We live and breath content marketing. Infographics have become powerful tools for brands looking to communicate data, facts and even value propositions in a more digestible way. Say you’ve had an amazing infographic created. Now how do you […]
23
May
May
So you’ve invested in that eye-popping infographic, topical blog or white paper and it’s been picked up in the press. Now what? Sit back and wait for widespread exposure and an influx of traffic? The fact is, further exposure may only be as good as the follow-up PR marketing you carry out. Simply “uploading and […]