Author Archives: Mekenna Epperson

An agency CEO and employee

How to Find the Best Marketing Agency for Your Business on LinkedIn

Finding the right marketing agency is a high-stakes decision, and LinkedIn has quietly become one of the most powerful tools in your corner. A joint study by LinkedIn and Edelman found that 55% of decision-makers use thought leadership content to vet the organizations they might hire. LinkedIn gives you a front-row seat to how agencies […]

Hard vs. Soft Culture: What to Look For in a Marketing Agency

Building a great company culture that makes employees and customers happy can be tough for many organizations. Company culture is complex and always changing, so naturally, it can be a challenge for leaders to spot issues.  Think about company culture as being on a spectrum. On one end, you have businesses that focus on hard […]

Branded image with text: Avalalunch's 2025 Town Hall Recap

Avalaunch’s 2025 Town Hall Recap: A Celebration of Client Success, Growth, and People

On January 20, 2025, Avalaunch Media gathered for its annual town hall — a time to reflect on the wins of 2024, celebrate our people and clients, and set our sights on the year ahead with our North Star in mind. From major milestones to new initiatives, last year was one of growth, collaboration, and […]

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Winning the Marketing Lottery: Why Branding & Performance Marketing Win Bigger Together

Branding and performance marketing are often seen as two different (even competing) strategies in the marketing world — branding is sometimes seen as immeasurable, while performance marketing is numbers-driven and trackable. But does combining the two increase the odds of hitting the marketing jackpot with immediate results and long-term growth? New Research by Tracksuit and […]

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Avalaunch Media Recognized by GoodFirms as the Best Company to Work With

Selecting the right digital marketing partner is essential for businesses navigating the challenges of the modern age. We’re thrilled to announce that Avalaunch Media has been distinguished by GoodFirms through its Leaders Matrix program as the “Best Company to Work With.” This recognition is not just a badge for us; it signifies our unwavering commitment […]

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Avalaunch Gives Back Scholarship Winner: Abby Peterson

At Avalaunch Media, education is a fundamental part of our mission to Launch Brands, People, and Purposes. Because of this, we strive to give back to the community by encouraging educational opportunities wherever possible. One way we do this is through our in-house Avalaunch Gives Back Scholarship Program. Students who fit the eligibility criteria can […]