Category Archives: PPC

q4 marketing plan

Six Critical Strategies for Your Q4 E-Commerce Marketing Plan

This year has been particularly challenging for businesses, so it is crucial to have a Q4 E-Comm marketing plan. The onset of the global pandemic in March and its effects on the economy forced many consumers into frugality, and retailers all over the country had no option but to shut their doors. With the possible […]

dental practice marketing

The Best Dental Practice Marketing Strategies

Are you looking for new ideas for your dental practice marketing strategies? A dentist’s role in the community is to promote oral health in the local community, and the best way to fulfill that responsibility is to market effectively. Marketing isn’t just about driving revenue and obtaining new patients; it’s also about building your reputation, […]

b2b marketing

Three Simple Marketing Strategies for the Business-to-Business Market

The most effective marketing is almost always the result of effectively targeting the right audience; marketing strategies should always be tailored to the interests, needs, and spending habits of a specific group. Without an audience to focus on, your marketing will fall flat.  Knowing how to market to a business-to-business (B2B) audience is especially critical […]

8 pillars of marketing

Using the Eight Pillars of Marketing for an Omnichannel Approach

As experienced marketers, the teams at Avalaunch Media know that technology and market demands are always changing. That’s why we’re versatile and constantly adapting our strategies, helping clients of all budget sizes elevate their brands for the best value. Selecting the right digital marketing channels for maximum ROI is key in this quest. Our full-service […]

ARE FACEBOOK ADS WORTH IT

Are Facebook Ads Worth It?

Facebook is no longer just a platform for staying connected with friends — it’s also become a major marketing platform. According to Hubspot research, Facebook ads account for over 9% of all digital ad spending and nearly 19% of mobile digital marketing worldwide! Why are so many businesses investing in Facebook ads, you may ask?  […]

what is digital marketing

What Is Digital Marketing?

The concept of marketing as we know it came about as during the Industrial Revolution when mass production, transportation infrastructure, high demand, mass media, and increased competition created the need for marketing techniques. Advertising was critical to a business’s survival in a competitive selling landscape even in the mid-1800s! At the time, brands gained exposure […]

PPC AND SEO AGENCY

The Benefits of Using One Agency for SEO and PPC Management

Developing an Integrated Strategy for Your PPC and SEO Campaign One of the most common questions clients digital marketers get is whether a search engine optimization (SEO) or a pay-per-click (PPC) ad campaign is the more advantageous strategy for gaining visibility on a search engine. The answer? You need both for maximum impact; SEO and […]

omnichannel marketing

Omnichannel Marketing With Evergreen Content

Why are companies so frequently behind their consumers? A lot of it can be attributed to their lack of a strong, omnichannel marketing approach, which prevents them from optimally engaging their customers. At Avalaunch Google Day 2020, Mitch Lunceford explains how companies can get ahead of their competition, their consumers, and technology by using an […]