Category Archives: PPC

b2b marketing

Three Simple Marketing Strategies for the Business-to-Business Market

The most effective marketing is almost always the result of effectively targeting the right audience; marketing strategies should always be tailored to the interests, needs, and spending habits of a specific group. Without an audience to focus on, your marketing will fall flat.  Knowing how to market to a business-to-business (B2B) audience is especially critical […]

8 pillars of marketing

Using the Eight Pillars of Marketing for an Omnichannel Approach

As experienced marketers, the teams at Avalaunch Media know that technology and market demands are always changing. That’s why we’re versatile and constantly adapting our strategies, helping clients of all budget sizes elevate their brands for the best value. Selecting the right digital marketing channels for maximum ROI is key in this quest. Our full-service […]

ARE FACEBOOK ADS WORTH IT

Are Facebook Ads Worth It?

Facebook is no longer just a platform for staying connected with friends — it’s also become a major marketing platform. According to Hubspot research, Facebook ads account for over 9% of all digital ad spending and nearly 19% of mobile digital marketing worldwide! Why are so many businesses investing in Facebook ads, you may ask?  […]

what is digital marketing

What Is Digital Marketing?

The concept of marketing as we know it came about as during the Industrial Revolution when mass production, transportation infrastructure, high demand, mass media, and increased competition created the need for marketing techniques. Advertising was critical to a business’s survival in a competitive selling landscape even in the mid-1800s! At the time, brands gained exposure […]

PPC AND SEO AGENCY

The Benefits of Using One Agency for SEO and PPC Management

Developing an Integrated Strategy for Your PPC and SEO Campaign One of the most common questions clients digital marketers get is whether a search engine optimization (SEO) or a pay-per-click (PPC) ad campaign is the more advantageous strategy for gaining visibility on a search engine. The answer? You need both for maximum impact; SEO and […]

omnichannel marketing

Omnichannel Marketing With Evergreen Content

Why are companies so frequently behind their consumers? A lot of it can be attributed to their lack of a strong, omnichannel marketing approach, which prevents them from optimally engaging their customers. At Avalaunch Google Day 2020, Mitch Lunceford explains how companies can get ahead of their competition, their consumers, and technology by using an […]

5 Best Practices to Become an Outreach Jedi

WARNING: This article will improve your outreach skills and help turn you into the outreach Jedi you’ve always dreamt of becoming. Welcome to the world of outreach, or as I like to call it, the expanded universe of link building. My guess is that when you decided to pursue a career in digital marketing, it […]