Branding and performance marketing are often seen as two different (even competing) strategies in the marketing world — branding is sometimes seen as immeasurable, while performance marketing is numbers-driven and trackable. But does combining the two increase the odds of hitting the marketing jackpot with immediate results and long-term growth? New Research by Tracksuit and […]
Category Archives: PPC
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Jun
Jun
Once you start paying attention to it, you’ll notice that ad copywriting is all around you. But, what is good ad copywriting? Read this post to find out.
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Apr
Apr
Are your marketing campaigns integrated? If not, you may not be attracting as many customers as you could be with consistent and recognizable branding.
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Mar
Mar
Are you using A/B testing as part of your overarching marketing strategy? If not, you’re missing out on value opportunities to spot and fix holes in your campaign.
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Feb
Feb
Private browsing is a feature that allows internet users to hide their search and browsing history from websites and from those who have access to their computers.
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May
May
Google Ads has become one of the most popular platforms for online marketing. Since being launched, AdWords has morphed to account for the various needs of marketers, which has made it more complex than it used to be. If you’re new to the world of PPC, you may find that new ad types, features, and […]
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Oct
Oct
This year has been particularly challenging for businesses, so it is crucial to have a Q4 E-Comm marketing plan. The onset of the global pandemic in March and its effects on the economy forced many consumers into frugality, and retailers all over the country had no option but to shut their doors. With the possible […]
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Sep
Sep
Are you looking for new ideas for your dental practice marketing strategies? A dentist’s role in the community is to promote oral health in the local community, and the best way to fulfill that responsibility is to market effectively. Marketing isn’t just about driving revenue and obtaining new patients; it’s also about building your reputation, […]
14
Sep
Sep
The most effective marketing is almost always the result of effectively targeting the right audience; marketing strategies should always be tailored to the interests, needs, and spending habits of a specific group. Without an audience to focus on, your marketing will fall flat. Knowing how to market to a business-to-business (B2B) audience is especially critical […]
09
Sep
Sep
As experienced marketers, the teams at Avalaunch Media know that technology and market demands are always changing. That’s why we’re versatile and constantly adapting our strategies, helping clients of all budget sizes elevate their brands for the best value. Selecting the right digital marketing channels for maximum ROI is key in this quest. Our full-service […]
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