Category Archives: PPC

5 Best Practices to Become an Outreach Jedi

WARNING: This article will improve your outreach skills and help turn you into the outreach Jedi you’ve always dreamt of becoming. Welcome to the world of outreach, or as I like to call it, the expanded universe of link building. My guess is that when you decided to pursue a career in digital marketing, it […]

Avalaunch Media Recognized by Google as a Premier Partner

I started my PPC career in a poorly lit, musty basement in Rexburg, Idaho. I was a student at Brigham Young University-Idaho and Stu Draper took a chance on a kid that knew nothing, but was hungry to learn and make a name for himself. We were happy to have our own space—which happened to […]

5 Essential Tips for Writing Expanded Text Ads

The recently released Expanded Text Ads (ETA) have changed Google AdWords text ads forever. Some thought this was an addition to standard text ads, but it’s a replacement—and a huge change. According to the Google blog, “after October 26th, 2016, you’ll no longer be able to create or edit standard text ads.” This seems like […]

Blogging Matters—And It’s More Relevant Than Ever

You’ve probably seen, skimmed through, or subscribed to enough blogs to last a lifetime. With topics ranging from Ghost Hunting to FarmVille (you know, that Facebook game you get invited to on a weekly basis), you may think blogging is losing its edge. But is it? A 30-Second Blogging History Lesson Initially dubbed “weblog” and […]

The Art of Irresistible Social Media Captions

It’s hard to imagine a world without social media. When they first hit, social media sites such as Facebook, Twitter, and Instagram allowed us to connect with our friends and family and share life moments. Nowadays, social media encompasses so much more. We can get news updates as they happen with Twitter, upload short videos […]

Can “Old-School” Lessons Help You Understand SEO?

Several months ago I read a great article that discussed the similarities between high school popularity and SEO. Although some of us might have to reach deep into our memory bank, using basic old-school lessons can help us understand the future of SEO. It’s happened to all of us –junior high, high school, maybe even […]

Socializing Infographics: Five steps for Social Media Promotion

We at Avalaunch Media know the importance of visual content and its place in the marketing mix. We live and breath content marketing. Infographics have become powerful tools for brands looking to communicate data, facts and even value propositions in a more digestible way. Say you’ve had an amazing infographic created. Now how do you […]

Jump Start Your PPC Ad Copy Testing

If you’ve managed multiple PPC accounts you understand how difficult it can be to be creative in your ad copy and turn the CTR (and CPA) needle! I’ve been in that boat many times and for the last few days have been compiling strategies and tactics to avoid this in preparation for an upcoming webinar […]