The term optimization gets tossed around quite a bit. What does it really mean? Does it just mean that youre trying your hardest? Does it mean finding ways to make marginal improvements? Or does it mean truly achieving the best possible results by using all of the data and technology available? Last week I attended […]
Category Archives: PPC
Today Facebook made a simple change to make it easier to create a new event directly from your wall (on your Facebook Page or profile). It’s simple. Just click the calendar icon and fill in the details. After you’ve posted it then you’ll see a link to invite people to your event. Remember that an […]
If you have been thinking about giving the Facebook Ads a try, now is your perfect opportunity because I am giving you a chance to win $50 bucks in free clicks – (I am gonna keep this simple too) all you gotta do is comment and let me know why you wanna try out the […]
As I was in my Facebook the other day this ad was showing up, and it raised the question about relevance. (and several other questions) Would an ad like this be allowed on Google? I am still not aware of the quality scores on Facebook ads, but would you actually click on this ad? Do […]
Up Close With Google AdWords Quality Score – Google’s quality score remains a mystery to many marketers, plus Google keeps changing when and how it is used. This session takes a fresh look at the current state of quality score, how it is implemented and tips on using it to your advantage Moderator: Matt Van […]
I have a neighbor that is an amazing web developer and is so immersed in what he does, that until recently (after chatting with me) I rarely saw him do anything with social networks. A few months ago I got him on Twitter, taught him the ropes, and he experienced immediate power and success with […]