Tag Archives: Marketing

5 Valentine’s Day Social Media Campaigns We Love

Valentine’s Day is this week and brands are showing the love already. It’s time for romantic stories to make the front page of Reddit and HARO pitches about relationships. As a social media marketer I’m on the hunt for the perfect Valentine’s Day social media campaign, here are a few favorites. 1. Evian #iloveyoulike I’m […]

Using Facebook Lookalike Audience Targeting To Increase Ad Reach

For months you’ve been running Facebook ads and may be feeling like you’ve exhausted every targeting option Facebook offers. You have used the various targeting options by uploading custom audience lists, inserting precise interests, selecting broad categories and targeting fans or friends of friends through advanced connection targeting. Even after all of these targeting options […]

10 Brands to Keep an Eye On In 2013

With the New Year upon us, it’s that time of year where companies awaken from their holiday hibernation and begin to roll out this year’s game plan. While many brands will simply continue with business as usual, there are others that will be making big moves. That said, in an effort to celebrate the spirit […]

Getting Confused On All These Social Media Sites?

Here is a question I received yesterday that I felt would make a good social marketing post (because I have been asked numerous times before). I get confused on the social media sites like, Facebook, Twitter, even Skidoo etc. Should I be setting up a profile under my name to follow me specifically or setting […]

Viral Marketing Creative Ideas – Pet Carriers

This could not have worked out more perfectly for what I am about to post.  I was just checking my email and received a viral marketing question from a reader who sells Pet Carriers.  She was asking me what she could come up with that would be a good viral marketing post and wanted some […]

How I Got 23 Phone Calls and 9 Emails and Sold My Car in 3 Hours on Craigslist

I recently made a decision to sell my car because I want to buy a new cross-over SUV so I have a little more room in the vehicle for things and what not. My old car (I now say old car because I sold it in about 3 hours after listing it) was a 2001 […]