Over the weekend I had the opportunity to go camping & fishing with my Dad, and two sons. It was a wonderful weekend to disconnect and just have some good times with those I love. If you are wondering how any of this has anything to do with Twitter, I am getting to it! I learned a lesson about Twitter that I never thought possible. My Dad, a retired Boilermaker (Welder) of 50+ years has never been one I would call “technical”. He could care less about iPads and computers and technology in general, but he shared something with me that every business owner should pay attention to. We were talking about gas prices, he was telling me how he remembers paying .15 cents or something like that a gallon, and how hard it is to pay almost $4.00 these days. He then began to tell me about a local gas station in his town where he can get up to .25 cents off a gallon most times he fills up. I was interested as to how, and he told me …. “by following them on Twitter and finding the word of the day before I go and fill up”. All I had to do is just got to Twitter and sign up and follow them. (He admitted he didn’t even know his username, and I informed him that he could see their Twitter account without having to follow them – they are not private) This absolutely FLOORED me. If there was anything I knew about marketing on Twitter, it was that my 70 year old Father would NEVER be using it. Never. EVER ….. How wrong I was. I am dead serious, I didn’t even know that my Father knew what Twitter was! We got to talking about it, and he told me how he signed up and followed this particular gas station’s account because they share “words of the day” to save gas, as well as other discounts to food items and sodas etc. He was telling me how much he loved it, and this is where he goes for everything (gas, snacks, sodas etc.) oh, and how he FAITHFULLY CHECKS IT EVERY DAY. Smart. If you are a business owner reading this, reverse engineer the point of this. Give people a reason to sign up, and come back, no matter the age – and they will. Now I know there are probably plenty of 70 year olds that are on Twitter, but that is not the point of this post. The point is that Twitter can work on people you never thought it could work on, (like my Father) when you nail down the perfect reason for THEM to follow.