Avalaunch Media's Omnichannel Marketing FAQs
At Avalaunch Media, we understand how complex it can be to navigate the world of marketing, advertising, and content creation on your own — so we’ve compiled a list of the most common questions our clients and prospects ask us about our omnichannel marketing services! Whether you’re curious about our team, offerings, pricing, strategies, or processes, you’ll find valuable insights right here.
If you can’t find the answer you’re looking for, don’t hesitate to reach out to our dedicated team. We’re here to provide you with the information you need to make informed decisions and find success in your marketing efforts.
Who is Avalaunch Media?
Avalaunch Media is a full-service digital performance marketing agency headquartered in Lehi, Utah. We have 65+ of the best strategic, creative, and experienced digital marketers who know what it takes to launch your brand. Our goal is to learn your business needs and desired outcomes to provide a strategic framework executed from concept to completion. To get the results you want, you need a strategic plan that’s customized to fit your business needs, and that’s exactly what we at Avalaunch strive to provide. We call our approach the 8 Pillars of Digital Marketing.
We have worked with over 900 brands all over the United States, including GoPro, Red Bull, ADP, The Home Depot, Salesforce, Ancestry.com, and many more. And as an agency based in the Silicon Slopes, we’ve been fortunate to partner with some of the best Utah-based businesses, including Utah First Credit Union, Lendio, Cove Security, NuSkin, and Cricut. This local expertise uniquely positions us to serve Utah companies of all shapes and sizes.
How long has Avalaunch Media been in the marketing industry?
Avalaunch Media exploded onto the marketing scene nearly 20 years ago and brings decades of combined experience to the table. Our team members come from diverse backgrounds and can offer years’ worth of insights from their respective areas of expertise, which range from marketing and journalism to law, public relations, education, and beyond.
What makes Avalaunch Media different from other marketing agencies?
1) We’re an agency with heart.
First and foremost, Avalaunch Media is an agency with heart. Our mission is to “Launch Brands, People, and Purposes,” meaning that we do everything in our power to help businesses achieve their goals while also supporting our employees and clients in their professional and personal endeavors as well. Our leadership team provides its people with the company resources, tools, guidance, and support they need to succeed in whatever they’ve set out to do, even if it leads them away from the company. We take pride in launching our people to wherever they want to be.
2) Giving back is central to who we are.
Regarding our mission to launch purposes, corporate social responsibility and giving back to our community are central to who we are as an agency. Avalaunch not only has its own scholarship program to support education in Utah, but we also have an internal organization called “Avalaunch Gives Back,” which organizes charitable events like our annual Family Fun Run and 5k, which go to support inspiring causes like Water For Life. As part of our services, we also help our clients identify and partner with nonprofit organizations that align with their values and mission and make the world a better place.
3) We are guided by a set of core values.
Additionally, Avalaunch is a values-based agency, and we know our partnerships with our clients will only work as we strive to live our values and maintain excellence in all our marketing endeavors. Our guiding core values are as follows:
- Creating Believers: We earn trust by focusing on results that matter.
- Project Positivity: We spread joy and optimism in all we do.
- Be Proactive: We create our environment rather than respond to it.
- Deliver Distinguished Service: We give our all for clients every day.
- Thrive on Communication: We communicate candidly, regularly, and precisely.
- Trust the Team: We move at the speed of trust and bring the best thinking together.
- Initiate Innovation: We constantly experiment and test in order to find success.
- Enjoy the Ride: We believe fun should be a part of everything we do.
- Be Integrity: We do what we say we’re going to do.
We believe in having fun together and building trusting relationships outside the working environment. That’s why we launched our Avalaunch Adventure Club, where clients and employees can come together to hike, bike, kayak, ski, and more.
4) We’re an award-winning agency.
Finally, you’ll find that Avalaunch is a highly distinguished agency. We are a Google Premier Partner who has worked with over 50 Fortune 500 brands and has won the Utah Business Top Advertising Agencies Award six times. We’re also a 3-time winner of the Utah 100 Fastest Growing Companies Award and a 10-time winner of the Davey, Stevie, and Muse Awards.
To be eligible for the Google Premier Partner badge of honor, an agency must demonstrate expertise in search, display, mobile, and video. However, it’s more than just passing a few tests — it’s producing real results and metrics for clients. Google’s criteria for Premier Partner status include certification, managed ad spend, successful account management, ad revenue growth, and client retention. As a Google Premier Partner, Avalaunch Media has the expertise to surpass these expectations. We’re proud to have been recognized by Google as one of the top 3% best-performing agencies for Google Ads management in the world.
What marketing services does Avalaunch Media provide?
Avalaunch Media provides comprehensive marketing services tailored to your business objectives. Our offerings include content creation, SEO, paid media management, marketing automation, web design, social media management, branding, public relations, video production, presentation design, e-book creation, interactive content development, and infographic design. With our expertise across these services, we ensure your brand stands out, engages your audience, and achieves its marketing goals effectively.
Can Avalaunch Media handle both small and large-scale marketing projects?
Absolutely. Avalaunch Media has the expertise and flexibility to manage marketing projects of all sizes. Whether you have a small-scale campaign or a large, multifaceted project, we are equipped to deliver tailored solutions that meet your specific needs and goals. Our team’s diverse skill set allows us to navigate projects of varying scales effectively, ensuring that each receives the attention, creativity, and strategic approach required for success.
Do you offer customized marketing solutions?
Yes! Avalaunch Media is dedicated to providing customized marketing solutions that align with your unique business goals and challenges. We understand that every business has unique needs, and there’s no one-size-fits-all approach to marketing. Our team collaborates closely with you to understand your brand, target audience, and objectives. With this insight, we craft personalized strategies and campaigns that resonate with your audience, drive engagement, and deliver measurable results. Our commitment to customization ensures that your marketing efforts are tailored precisely to what your brand needs for success.
What are the pricing options for Avalaunch Media’s marketing services?
Our pricing varies based on the specific needs and scope of each project. Our dedicated sales team is here to work closely with you to understand your requirements and objectives. By discussing your goals and desired outcomes, we can provide you with a tailored pricing solution that best fits your needs. Reach out to our sales team, and we’ll be delighted to explore the options that align perfectly with your budget and goals.
Can I request a custom package tailored to my specific needs?
Absolutely, you can! We understand that each business has its own goals and budget limitations. At Avalaunch Media, we’re committed to crafting solutions that align perfectly with your marketing objectives and budget. Our team is more than happy to discuss your specific needs and work together to create a custom package that addresses your individual aspirations. Reach out to us, and let’s explore how we can design a tailored solution that best suits your marketing goals.
Does Avalaunch Media require a contract or retainer for services?
Yes, we typically operate with a contract or retainer agreement for our services; this structure ensures a clear understanding of the scope, expectations, and deliverables and enables us to provide consistent and effective support to our clients.
What is the typical contract length?
The typical contract length for Avalaunch Media’s services varies based on the specific project or campaign. Contracts can range from short-term engagements for specific projects to longer-term arrangements for ongoing services. Our goal is to align the contract length with your goals and needs, providing flexibility while maintaining a strategic partnership.
How does Avalaunch Media handle campaign management?
We meticulously plan, execute, and optimize your campaigns to ensure maximum impact. Our approach involves strategizing with you to understand your goals, target audience, and desired outcomes. We then create a tailored campaign plan, develop captivating content, and deploy it through various channels. Throughout the campaign, we continuously monitor performance, make data-driven adjustments, and provide transparent communication to keep you informed and engaged.
What is the typical timeline for a marketing campaign?
The timeline for a marketing campaign can vary based on scope, complexity, and project goals. Short-term campaigns might run for a few weeks, while more comprehensive strategies could extend over several months. Our team works closely with you to establish a timeline that aligns with your objectives and ensures optimal campaign performance. We’re committed to delivering results within the agreed-upon timeframe.
What type of reporting and communication can I expect during a campaign?
We facilitate regular and transparent communication throughout the course of any campaign. Avalaunch Media provides regular reporting that includes key performance indicators (KPIs), metrics, and insights on how your campaign is progressing. These reports are tailored to your preferences and can be delivered regularly on a custom schedule. We also maintain open lines of communication, offering scheduled updates, strategy discussions, and opportunities for you to provide feedback through quarterly business reviews. Your input is invaluable as we work collaboratively to achieve the best possible results for your campaign.
What kind of analytics and reporting does Avalaunch Media provide?
Avalaunch provides insightful analytics and reporting for your campaigns, utilizing advanced tools like Google Analytics 4 (GA4). We offer comprehensive performance data, including key metrics and insights relevant to your campaign goals. Our reports cover various aspects, such as website traffic, engagement rates, conversion rates, and more. These analytics, powered by GA4, help you gain a deep understanding of campaign effectiveness and guide strategic decisions.
How frequently will I receive campaign performance reports?
The frequency of receiving campaign performance reports is flexible and can be tailored to your preferences. Whether you prefer weekly, bi-weekly, or monthly reports, our team ensures that you are regularly updated on your campaign’s progress using GA4-powered insights. Our goal is to keep you informed and provide timely insights to make informed decisions.
Can I track the progress and results of my marketing campaigns?
Yes! Utilizing GA4, we provide you with the tools and access necessary to track the progress and results of your marketing campaigns. Alongside our regular reporting, we can offer you access to real-time GA4 analytics dashboards where you can monitor campaign metrics, performance trends, and other relevant data. This empowers you to stay engaged and confident in the outcomes of your campaigns.
What SEO strategies does Avalaunch Media employ?
Avalaunch focuses on a user-first SEO strategy. This means we develop our content and experience to serve users over bots, which prevents volatility from algorithm updates. We primarily focus on content (on-page), technical, and off-page tactics to support website performance.
How long does it take to see results from SEO efforts?
SEO results are unique to every website and strategy. Typically, we like to front-load low-hanging fruit in order to see some results quickly, but some tactics may take time to complete and see ROI. Depending on your website lifecycle and resources, the impact may change.
Can Avalaunch Media help with both on-page and off-page SEO?
Avalaunch provides services for both on-page and off-page efforts. We have dedicated copywriters, PR, and link-building resources to support these efforts. Our services are also highly customized, and we will pull in any resources we may need to fulfill on a strategy.
Can Avalaunch Media assist with content creation and distribution?
Yes! We employ a team of in-house content creators, including copywriters, graphic designers, and other specialists, to develop high-quality content tailored to your needs. We work with you to determine the most effective ways to distribute this content through various online channels to reach your target audience.
What type of content marketing services does Avalaunch Media offer?
Avalaunch offers a diverse range of content marketing services aimed at effectively conveying your brand’s story and value proposition. From strategically crafted messaging to proven practices, our skilled writers establish your brand’s voice with a focus on quality. We recognize that online content requires not only well-researched pieces but also shareable content with visibility through intent-based marketing campaigns.
We specialize in tailored campaigns that target your audience precisely where they seek information. Our services include blog content for driving traffic, webpage content to enhance conversions, visually appealing infographics, engaging e-books and white papers, informative long-form and short-form content, evidence-backed case studies, content distribution for visibility, and expertly-crafted press releases for announcements.
Does Avalaunch Media provide content strategy development?
Yes, we work closely with clients to understand their business objectives, target audience, and overall marketing goals. Based on this information, we can create a comprehensive content strategy that outlines the types of content to be created, the frequency of publishing, the distribution channels to be used, and the metrics for measuring success.
Does Avalaunch Media handle PPC advertising campaigns?
Yes, Avalaunch Media specializes in managing PPC (Pay-Per-Click) advertising campaigns. Our experienced team is skilled in creating, optimizing, and overseeing PPC campaigns across various platforms. We tailor our strategies to target your desired audience, increase brand visibility, and drive valuable results. Whether you’re looking to boost website traffic, generate leads, or enhance conversions, we have the expertise to deliver effective and ROI-driven PPC campaigns.
Which platforms does Avalaunch Media utilize for PPC campaigns?
Our expertise extends across platforms like Google Ads, Facebook Ads, LinkedIn Ads, Pinterest Ads, and Bing Ads. These platforms allow us to reach your target audience effectively, ensuring that your campaigns receive optimal visibility and engagement. We strategically choose and customize platforms based on your specific goals and audience demographics, ensuring a well-rounded and impactful PPC strategy.
Can Avalaunch Media help with PPC budget optimization?
Definitely. We understand the significance of maximizing the impact of your advertising budget. Our approach encompasses thorough industry research, comprehensive keyword analysis, and strategically selecting relevant keywords. We continually refine campaigns by further optimizing toward what’s yielding positive results. With our data-driven insights, we allocate your budget effectively, ensuring each click counts. Our goal is to enhance your campaign’s performance, drive higher-quality traffic, and generate the best possible return on your investment.
Does Avalaunch Media offer website design and development services?
Yes, Avalaunch Media provides comprehensive website design and development services. Our expert team specializes in creating engaging, visually appealing, and functional websites that align with your brand’s goals and user experience.
Can Avalaunch Media create responsive and mobile-friendly websites?
Absolutely. We prioritize responsive and mobile-friendly design in all our website projects. Our design and development practices ensure your website functions seamlessly across various devices and screen sizes, offering an optimal user experience.
What CMS platforms does Avalaunch Media work with for website development?
Avalaunch Media specializes in website development, primarily using WordPress, the platform we use to estimate new website projects. Additionally, we have extensive experience with other major platforms like Shopify, BigCommerce, and Webflow. For those seeking more lightweight options, we also offer assistance with platforms such as Wix and Squarespace. While we do work in Magento, it’s not as frequent as our focus on the abovementioned platforms. We tailor our CMS recommendations based on your project’s specific needs and goals.
What traditional advertising services does Avalaunch Media offer?
We offer a range of traditional advertising services, including radio advertising, billboard placements, television commercials, and more. Traditional media services provide a tangible and familiar way to connect with a broad audience, enhancing brand recognition and trust. We leverage these traditional channels to engage consumers beyond digital media and promote a well-rounded marketing strategy that resonates with a range of customer types and ensures maximum brand visibility and engagement.
Can Avalaunch Media create radio advertisements for my business?
Absolutely! We have the expertise to create impactful and engaging radio advertisements for your business. Our creative team works closely with you to identify radio ad spots, personas, and messages that resonate with your target audience and align with your brand identity. We ensure that your radio ads effectively communicate your value proposition and encourage customer engagement.
How can Avalaunch Media assist with billboard advertising?
Avalaunch Media can help you leverage the power of billboard advertising to effectively capture the attention of your audience and leave a lasting impression. Our team assists with various aspects of billboard advertising, from billboard ad buying and strategic placement selection to design and management. We see to it that your billboard messages are clear, compelling, and captivating.
Does Avalaunch Media produce TV commercials?
Yes! Avalaunch Media offers TV commercial production services to help you convey your message effectively on the television screen. Our creative team collaborates with you to develop TV commercials that tell your brand story and engage viewers. From scriptwriting to filming and editing, we handle every aspect to create visually appealing and engaging TV commercials.
How do traditional advertising services complement digital strategies?
Our traditional advertising services work in harmony with our digital strategies to provide you with a holistic marketing approach. While digital platforms offer precise targeting and real-time analytics, traditional advertising brings a tangible and memorable experience to your audience. By combining both, you create a multi-channel marketing ecosystem that maximizes your brand exposure and consumer engagement.
What type of support channels are available for Avalaunch Media clients?
We value open communication with our clients, which is why we offer various support channels, including email, phone, Google Workspace, and our cloud-based project management solution, RaveTree. This ensures you have multiple ways to reach out and receive the assistance you need.
Is there a dedicated account manager for each client?
Yes! Avalaunch offers a unique approach to client support that distinguishes us from other agencies. Instead of the traditional account manager structure, where one individual handles all aspects from strategy to fulfillment, we utilize a collaborative approach.
Our Strategist takes on the role of a marketing director, collaborating closely with project managers and fulfillment teams. This ensures that your marketing strategy is executed seamlessly and efficiently, with each team member bringing their specialized expertise to the table. This approach allows us to provide comprehensive support while tapping into the strengths of various team members to deliver the best results for your campaigns.
How quickly can I expect a response from Avalaunch Media’s team?
Our unique account management structure enables us to respond quickly to client communications and provide individualized attention. We almost always respond in the same day, but in the event that we need more time to answer your question, you can still expect a response from our team within 24 hours.
How do I get started with Avalaunch Media’s marketing services?
Getting started with Avalaunch Media is easy. Simply reach out to us through our website’s contact form, email, or phone. Our dedicated team will promptly get in touch with you to discuss your goals, objectives, and the specific services you’re interested in. We’ll guide you through the process and tailor our approach to meet your needs.
What information do I need to provide to initiate a marketing campaign?
To initiate a marketing campaign with Avalaunch Media, we’ll need insights into your business, target audience, industry, current marketing efforts, and campaign objectives. The more details you can provide, the better we can customize our strategies to achieve your desired outcomes effectively.
Can I schedule a consultation or strategy call before starting?
Yes! We kick off every client relationship this way, as it allows us to understand your business, goals, and challenges better. During the call, we can discuss your vision, answer your questions, and provide insights into how Avalaunch Media’s services align with your objectives. This initial conversation sets the stage for a collaborative and successful partnership.
How can I get in touch with Avalaunch Media for further inquiries?
You can reach out to us through our website’s contact form or use the provided email address or phone number to connect with our team directly. We also have a live chat support feature in the bottom-right corner of our website that allows you to get answers to basic questions.
What are the contact details for Avalaunch Media’s customer support?
Simply call our main office at 1-877-873-9298 for support.
Is there a specific support form or email address to reach out to?
Yes, you can find it on the contact page of our website.
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