Data Quality is Crucial
Did you know that over half of organizations are incorrectly interpreting data due to incorrect tracking? Most companies do not have access to quantitative metrics that prove the value of their marketing spend. Data quality is crucial in the era of data-driven marketing. Not only is good data necessary to inform your marketing strategy, but it will also train AI and machine learning programs to track relevant data in more useful and actionable ways. Avalaunch provides you with actionable analytics that ultimately drives better business.