Launching Lendio's Leads and Applications
Results
7.12X
Increase in Qualified Leads
117%
Decrease in Cost Per Lead
100%+
Exceeded Annual MQL Targets
2X
Increase on Loan Application Rate
Company:
Lendio
Business Type:
B2B - Lending
Project Goal:
Increase MQL's through Google Ads
The Challenge
Lendio is a marketplace for small business owners looking for the best loan to scale their business. They act as a broker to align the small business with the ideal lender based on the business needs. Their company is consistently ranked as one of the top B2B finance companies in the US.
Lendio engaged Avalaunch Media for help in managing their paid advertising with Google Ads being the highest priority. The objective was to increase the quality and quantity of leads while lowering the overall cost per lead.
The Approach
After reviewing their Google Ads account, we found ways to improve their budget efficiency and cost per lead by integrating revenue-based bidding models using their CRM data. We identified ways to improve their creative performance by consistently updating their ads and landing pages, conducting regular testing, and optimizing for mobile to boost performance. Also, we suggested improving audience targeting by using first-party data audience signals for display ads and YouTube. These core focuses enabled us to meet the growing demand for their product and scale leads generated for Lendio.
Avalaunch Paid Ads Strategic Approach
1. Conduct a detailed audit of the current Google Ads
2. Brainstorm opportunities to improve campaign structure and creative
3. Implement new campaign structure and creative
4. Constant experimentation and A/B testing; finding and leveraging wins
The Results
In our time working together we have seen a large increase in both budget and lead volume. We’ve worked with them to see a 3.2X increase in budget, a 7.12X increase in total MQL’s, a 117% decrease in cost per lead and a loan application rate that increased from 23% to 41%.
Lendio is just one example of many lending and finance companies Avalaunch Media has helped over the years. If you’re looking for a finance and lending digital marketing agency that knows how to produce results, please reach out to us for a free consultation.