Elite Fractional Leadership
Aligned With
Your Growth Goals
Get executive-level marketing leadership backed by full agency support. Partner with experts who align strategy with growth and make every move impactful.
Elite Fractional Leadership
Fractional-Led, Agency-Backed Execution
Marketing is more than a tactical checklist — it’s about executing a plan defined by ambition for your business. As your fractional CMO, we step in as a seasoned strategist, delivering clarity and direction tailored to your business goals. We’ve spent over 20 years honing what businesses truly need: a cohesive blend of strategy and execution that works seamlessly to fuel growth. Our fractional CMOs, supported by the full power of our digital agency resources, are here to craft a marketing roadmap that not only aligns with your ambitions but delivers measurable results.
Meet a Few of Our Executive FCMO’s
Beau Graves
Beau Graves leverages two decades of marketing expertise. Known as the “SEO Cowboy” for his unique interests in marketing and Western heritage, Beau leads integrated campaigns for top brands, driving results through organic search, creative content, and demand generation.
Julia Olson
Julia has 18 years in digital marketing, event management, PR, and marketing leadership and has driven results for dozens of brands at Avalaunch Media. As a seasoned fractional CMO, she thrives in crafting innovative campaigns and driving impactful results.
Mike Riley
Mike has over 14 years of experience in digital marketing. Having held various fractional CMO roles, he brings proven leadership expertise to the table, along with a wealth of strategic insights to align marketing efforts, create impactful campaigns, and drive business growth.
Kyle Shurtz
Kyle is a seasoned marketing strategist with over 10 years of experience in driving revenue-focused campaigns. He’s overseen substantial marketing budgets, translating them into billions in client revenue. As an FCMO, Kyle’s passion is leveraging video-based content strategies.
How Our FCMOs Work With You
When you bring us on as your Fractional CMO, we take charge of your entire marketing operation, ensuring every effort is aligned with your goals and designed to drive results. We’ll craft a clear, data-driven strategy and oversee its execution. Together, we’ll turn your marketing into a unified, growth-focused powerhouse.
01
Marketing
Strategy
Crafting tailored, data-driven strategies that fuel your growth and deliver measurable outcomes
02
Goal
Alignment
Ensuring every marketing effort is focused on achieving your business objectives
03
Audience
Development
Identifying and connecting with the right audiences to maximize engagement
04
Positioning
and Messaging
Create compelling, differentiated messages to help you stand out with your best-fit customers
05
Campaign
Roadmapping
Designing clear, actionable plans that guide your marketing initiatives across all channels
06
Team
Leadership
Empowering and guiding your marketing team to execute with confidence and precision
07
Budget
Management
Maximizing your marketing dollars by allocating resources effectively and efficiently
08
Measurement
and Reporting
Providing clear insights and actionable analytics to track success and inform future strategies
Ready to Talk
Fractional CMO?
The Proof Is in the Results
Lending a Hand & Driving Demand for Lendio
We optimized Lendio’s Google Ads with CRM data, smart bidding, updated ads, and refined targeting, ultimately resulting in more leads at lower cost.
117%
Decrease in cost per lead
7.12x
Increase YOY in keyword traffic
2x
Increase in loan application rate
Prescribing SEO Success for the Healthcare Industry
Through strategic technical SEO, data-driven content, on-page optimization, and detailed reporting, we significantly boosted this client’s online visibility and site traffic.
1,953%
Increase in YOY blog traffic
928%
Increase YOY in keyword traffic
39%
Increase in YOY website traffic
Launching Ballet West’s Pirouette to Record Sales
Avalaunch drove record Ballet West attendance and revenue with a highly targeted digital strategy, optimized ads, and comprehensive performance tracking.
26%
Increase in YOY ticket sales
21%
Increase in YOU Nutcracker Sales
100%+
Revenue goal met
