Lendio

Launching Lendio's Leads and Applications

Avalaunch Media partnered with Lendio to amplify their reach and drive qualified leads in the highly competitive B2B lending market. Through a strategic blend of targeted messaging, multi-step landing pages, and data-driven optimization, we helped position them as a go-to resource for small businesses seeking a reliable lender.

Industry

  • B2B Lending
  • Business Loans
  • Financial Tech
  • Small Business

Services

  • Advertising
  • PPC Management
  • Conversion
  • Lead Generation

7.12X

Increase in Qualified Leads

117%

Decrease in Cost Per Lead

100%+

Exceeded Annual MQL Targets

2X

Increase on Loan Application Rate

The Challenge

Lendio operates in the financial technology (fintech) industry and is a marketplace for small business owners looking for the best loan to scale their business. They provide an online marketplace and act as a broker to connect the small business with the ideal lender based on the business needs. Their company is consistently ranked as one of the top B2B finance companies in the US.

Lendio engaged Avalaunch Media for help in managing their paid advertising with Google Ads being the highest priority. The objective was to increase the quality and quantity of leads while lowering the overall cost per lead.

 

The Approach

After reviewing their Google Ads account, we found multiple ways to improve their budget efficiency and cost per lead by integrating revenue-based bidding models using their CRM data. We identified ways to improve their creative performance by consistently updating their ads and landing pages, conducting regular testing, and optimizing for mobile to boost performance. Also, we suggested improving audience targeting by using first-party data audience signals for display ads and YouTube. These core focuses enabled us to meet the growing demand for their product and scale leads generated for Lendio.

01Google Ads Audit

Our team of experienced ad Managers conducted a detailed audit of the current Google Ads Account. These comprehensive audits cover account structure, ad groups and keywords, ad copy and creative, audience targeting, conversion tracking, account settings and an analysis of key performance indicators.

02Strategize Opportunities

Based on our decades of ad management experience in the financial services industry, our team of ad managers strategized ways we could improve campaign structure and better optimize creative assets such as the landing pages.

03Create New Structure

With the new strategy in place, we began the tactical execution of optimizing the Google Ads account and creative assets used in the campaigns. This included restructuring the bidding strategy and ad groups to optimize for success.

04Ongoing Optimization

Working closely with the Lendio team, we continually ran A/B tests on the ads and creative, finding the best performing components and optimizing to them. This is where small tweaks can end up making a big difference on overall campaign performance.
Lendio Business Loans.

The Results

Over an 18 month period, we experienced a significant increase in both lead quality and lead volume – all while lowering the overall lead cost. Our campaign experienced a 3.2X increase in budget, a 7.12X increase in total MQL’s, a 117% decrease in cost per lead and a loan application rate that increased from 23% to 41%. The Lendio team couldn’t have been happier with the performance and the impact Avalaunch Media was able to achieve with them.

Lendio is just one example of many lending and finance companies Avalaunch Media has helped over the years. If you’re looking for a finance and lending digital marketing agency that knows how to produce results, please reach out to us for a free consultation.

We Launch Brands, People, and Purpose

Ready to Launch?

Let's make it happen. The next step is simple. Please fill out the form and we'll reach out to schedule a discovery call. Or if you just can't wait to get started, please call us directly at 801-893-9431.

Ready to Launch?

Let's make it happen. The next step is simple. Please fill out the form and we'll reach out to schedule a discovery call. Or if you just can't wait to get started, please call us directly at 801-893-9431.

We Launch Brands, People, and Purpose